Social Media Manager (Podcast / Creator)

Social Media Manager (Podcasts & Creator Content)

Salary: £45,000

Where: London

Hybrid: 3 days in office / 2 days remote

The Opportunity

We are working with a fast-growing entertainment and content business looking for a talented Social Media Manager to help grow the digital presence of a portfolio of personality-led podcasts and shows.

Working closely with producers, editors, talent and the wider creative team, you’ll take ownership of day-to-day social content, helping turn standout podcast moments and creator-led content into engaging, platform-native formats.

The role will cover everything from content planning and publishing through to community growth, creative campaigns and performance analysis, with a strong focus on growing audiences across TikTok, Instagram, YouTube and other major social platforms.

Key Responsibilities

• Support and help deliver the social media strategy across a portfolio of podcast and creator-led brands.
• Create original, platform-native content across Instagram, TikTok, YouTube, X, Facebook and LinkedIn.
• Turn long-form podcast and video content into engaging clips, social-first formats and standout moments.
• Manage social content calendars around episode releases, show launches, campaigns and key dates.
• Work closely with producers and editors to identify the strongest content opportunities.
• Develop creative social campaigns designed to drive reach, conversation and audience growth.
• Write engaging captions, headlines and social copy tailored to each show’s tone of voice.
• Build and engage communities through active audience interaction and social storytelling.
• Identify opportunities for creator collaborations, influencer partnerships and cross-promotion.
• Track social performance, report on key metrics and use audience insight to optimise future content.
• Adapt content and creative ideas based on platform trends, audience behaviour and performance.
• Work across multiple shows, tailoring content to different audiences, talent and formats.

Skills & Experience

• Strong experience managing and growing social media channels for a media, entertainment, creator or content-led brand.
• Good understanding of what performs across TikTok, Instagram, YouTube and other social platforms.
• Strong creative instincts with the ability to identify engaging moments and develop fresh content ideas.
• Experience creating and delivering organic social campaigns.
• Comfortable working with long-form video and podcast content and repurposing it for social.
• Experience using social analytics and audience insights to inform content decisions.
• Competent with basic image and video editing tools such as Canva, CapCut or Adobe.
• Strong copywriting skills with an understanding of brand voice and tone.
• Highly organised and comfortable managing multiple shows, campaigns and deadlines.
• Able to react quickly to trends, cultural moments and last-minute opportunities.
• A genuine interest in podcasts, creators and personality-led entertainment content would be highly desirable.