Social Media Manager | Lifestyle Retail Brand

Social Media Manager | Lifestyle Retail Brand

London | 5 days office based

£50-55k + bonus

If you know how to turn a bold idea into a viral moment, keep reading.

This is an opportunity to lead social for a global lifestyle retail brand that wants to create the campaigns everybody else wishes they had thought of first.

They don’t need someone to fill a content calendar, recycle trends or post the same creative across every platform. They need the thinker behind the work: someone who can find an ordinary product story and turn it into an idea capable of reaching millions.

You’ll set the strategy, lead three in-house content creators and build major talent partnerships. The team will bring the content to life; your role is to give them ideas worth creating.

Why this role is exciting

• Take ownership of social strategy for an established global brand with a significant audience already behind it
• Join a business where bold thinking is actively encouraged and safe ideas won’t get you very far
• Develop original, virally led campaigns designed to create global conversation
• Lead a talented team of three in-house content creators and shape everything they produce
• Build ambitious partnerships with major creators, talent, cultural names and retail partners
• Grow TikTok through its own dedicated strategy while continuing to develop an established Instagram audience
• Work with generous campaign budgets and the freedom to suggest ideas before worrying about whether they feel too ambitious
• Join an award-winning creative team with a track record of producing disruptive campaigns at scale

What you’ll be doing

• Leading the global social strategy across Instagram, TikTok, YouTube and emerging platforms
• Developing bold, original campaigns designed to create attention and drive virality
• Setting the creative direction for three in-house content creators and managing their output
• Building ambitious influencer and talent partnerships
• Creating distinct strategies for each platform, with a particular focus on growing TikTok
• Using performance insights to improve content, partnerships and channel growth
• Working closely with Creative, Brand, Ecommerce and the wider Marketing team

What we’re looking for

• Social media experience within a lifestyle, fashion, sport, entertainment or culturally relevant consumer brand
• A track record of developing distinctive social campaigns and growing audiences organically
• Bold creative instincts and the confidence to put forward ideas that haven’t been done before
• Experience managing content creators, creatives or freelancers
• Strong knowledge of Instagram, TikTok and what works across different platforms
• Experience with influencer or creator partnerships
• Someone commercially minded, organised and comfortable using data
• An open mindset and willingness to learn what makes this brand and category different

This isn’t a content creator role. It’s for the person with the ideas, strategy and leadership skills to inspire a team and turn bold thinking into viral content.