Social Media Manager

Social Media Manager | Challenger FMCG

📍 London | South East London base

🥥 Food, Wellness & Lifestyle

📱 TikTok | Instagram | Content | Creators | Community

We want someone who knows how to make people care about a brand.

I'm partnering with an exciting, founder led FMCG business with established, premium food brands and ambitious plans for their next stage of growth.

They're already stocked across major UK retailers, have built loyal consumer followings and operate in some of the most exciting areas of food, health and wellness.

Now they're looking for a brilliant Social Media Manager to take their online presence to another level.

Someone with great creative instincts, a genuine understanding of social culture and the confidence to bring fresh ideas into a business that's ready to do more.

You'll have two brands to play with, plenty of creative freedom and the opportunity to make a real impact on how thousands of consumers discover, engage with and talk about them.

The Opportunity

You'll take ownership of social media across their portfolio of brands, shaping their personalities, growing their communities and creating content that people genuinely want to watch, share and engage with.

One day you might be planning a campaign around a major retailer launch.

The next you could be filming content in a London café, collaborating with creators, experimenting with a new TikTok format or developing an idea that gets people talking.

You'll work closely with the wider Marketing team, with the freedom to bring your own personality, creativity and ideas to the table.

And when you've got a great idea, you'll be encouraged to run with it.

What you'll be doing

Social Strategy & Creative Direction

• Own and develop the social media strategy across Instagram, TikTok and other relevant platforms.

• Build distinctive social identities for two consumer brands, understanding their different audiences, personalities and opportunities.

• Create engaging content calendars that balance brand campaigns, product launches, cultural moments and reactive opportunities.

• Bring original ideas to the table that help the brands stand out in an increasingly crowded FMCG market.

Content Creation & Storytelling

• Develop, film, edit and publish engaging short form video, photography and social content.

• Get out into London to capture content in cafés, retailers, events, wellness spaces and wherever the brands' consumers are.

• Create everything from entertaining TikToks and Instagram Reels to product storytelling, behind the scenes content and collaborations.

• Experiment with new formats, trends and creative concepts, using performance data to understand what resonates.

Creators, Community & Culture

• Build meaningful relationships with influencers, content creators, brand advocates and relevant communities.

• Develop creative partnerships, gifting campaigns and collaborations that introduce the brands to new audiences.

• Own community engagement, bringing personality and authenticity to conversations across social platforms.

• Stay closely connected to food, wellness, lifestyle and internet culture, spotting emerging opportunities before they become mainstream.

Campaigns & Commercial Impact

• Work closely with Marketing and Sales to bring retail launches, NPD, sampling activity and brand activations to life online.

• Turn exciting real world brand moments into engaging social content.

• Identify opportunities to amplify retailer partnerships, collaborations and customer success stories.

• Track performance across reach, engagement, community growth and campaign effectiveness, using insights to continually improve the strategy.

Who we're looking for

You'll already have experience managing social media for a consumer facing brand, ideally within food, drink, wellness, lifestyle or challenger FMCG.

You understand what it takes to build a brand's personality online and have the creativity and confidence to make it happen.

We're particularly interested in someone who:

• Has around 2+ years' experience in social media, content or community management.

• Has worked with a challenger brand or understands how ambitious consumer brands earn attention.

• Really knows TikTok and Instagram, from platform trends and algorithms to what makes people stop scrolling.

• Can confidently film, edit and produce brilliant short form content.

• Has experience growing engaged communities and can demonstrate the impact of their work.

• Understands influencer marketing, creator partnerships and authentic brand storytelling.

• Is comfortable getting out from behind a desk, meeting people, filming in public and capturing spontaneous content.

• Can balance creativity with commercial thinking, organisation and strong execution.

• Has a genuine interest in food, wellness, consumer behaviour and the brands shaping culture.

There's something else we're looking for...

Someone with taste.

You know when a piece of content is brilliant.

You know when a brand is trying a little too hard.

You understand why some brands have people genuinely obsessed with them.

You probably spend a slightly questionable amount of time on TikTok and Instagram, although at least you can call it market research.

You follow the challenger brands doing interesting things, notice emerging creators and have opinions about which businesses are getting social media right.

And you have the confidence to say, "I've got an idea. Can we try something?"

We'd love to see what you've already created and hear what you'd do with the freedom to shape the brand's social presence.

Why join?

This is a brilliant opportunity to join an ambitious, entrepreneurial FMCG business where your ideas will be heard and your work will be visible.

You'll get:

• Genuine ownership of social media across established consumer brands.

• The freedom to experiment, create and shape how the brands show up online.

• Close collaboration with the founders and wider commercial and marketing teams.

• The opportunity to work across content, creators, community, campaigns and real world activations.

• Exposure to major UK retail customers and exciting brand partnerships.

• A role with plenty of room to make your mark as the business grows.

We'd love to see your work.

Show us the accounts you've grown, content you've created, campaigns you're proud of or a creative idea you brought to life.

We're particularly interested in the work you personally made happen and the thinking behind it.

If you're passionate about challenger brands and excited by the prospect of shaping the social identity of two ambitious food brands, I'd love to hear from you.

Apply directly or get in touch for a confidential conversation.