Social Media Manager

SOCIAL MEDIA MANAGER

Full-time, remote. Fixed schedule, US time zone (EST). Reports to the CEO, manages the social media and community team.

Required

• 3+ years managing social media publishing for an agency, or brands/creators in the self-help, psychology, coaching, personal development or professional services space, with a core focus on Instagram, Facebook, YouTube and TikTok (account portfolio will be verified, with references).

• Proficiency with social media analytics on YouTube, Instagram, Facebook, TikTok and LinkedIn and development of effective social media strategies (examples and outcomes of created strategies will be required, verified via test assignment, and confirmed with references).

• Experience building social media funnels, including product/conversion funnels, viewer journeys and account growth strategies (examples of completed funnels will be required, and verified against references).

• Extensive proficiency in social media tools available within the Meta, YouTube and TikTok platforms, including scheduling, boosts, links, cards, promotions, etc.  

• Extensive knowledge of the latest social media strategies, growth techniques, posting times, content types, and best practices (will be verified with a test assignment).

• Exceptional attention to detail: able to catch errors in posts before publication — copy, links, formats, design, etc. (will be verified with a test assignment).

• Native or near-native written English, with the judgment to assess copy quality and handle sensitive audience interactions. Excellent spoken English.

• Proven ability to respond to comments and community inquiries effectively and in line with brand’s voice and positioning (will be verified with a test assignment).

• Ability to manage multiple accounts simultaneously with minimal supervision.

• Ability to work consistently within a fixed schedule in a US time zone.

Nice to have

• Experience managing a team of 3+ people (employees or contractors); 5+ is a strong advantage.

• Experience with design, copywriting and/or video editing

• Experience with posting, design, copy and social media automations via AI (Claude, ChatGPT)

• Experience supporting or operating paid campaigns.

• Experience with marketing strategy, digital product design and sales 

• Experience growing LinkedIn

• Experience with email marketing

What you will do

• Own the operation of the social media account suite: YouTube, Instagram, Facebook, TikTok, Twitter, Threads, Pinterest for multiple accounts 

• Run publishing end to end: plan the posting calendar weeks ahead, schedule and release content across all platforms, be accountable for every post from upload to verified live.

• Check every post before and after it goes out: copy matches the approved version, formats and slide order are right, captions, descriptions, tags, links and CTAs are in place and working. Click through every funnel link yourself, including a test submission. Fix live errors immediately.

• Run a daily audit of all channels: public pages, new comments, post performance, anomalies — so problems are found by you, not by the audience.

• Provide weekly social media analytics and executive reports, with recommendations 

• Assist with social media ideation and strategy

• Lead community management on social platforms: set the standards, train the moderators, keep response times fast and the brand voice consistent, delete spam and bot comments on sight, personally handle sensitive or high-profile interactions.

• Grow the community management team: hire and onboard comment moderators per platform, assign clear ownership of every channel, set up coverage for evenings and weekends.

• Report on performance weekly: what worked, what didn't, and advise on strategy and production quality.

• Work hand in hand with production to ensure that the content is aligned with the platform strategy and is optimized for each individual platform — the platform perspective inside content creation.

• Keep all work tracked in our project management system (ClickUp) with clear statuses and deadlines, for you and your team, while interfacing with other teams (sales, coaching) to address their social media needs.

Tools: YouTube Studio, TikTok, Meta Business Suite, ClickUp, Miro, Linktree, Google Workspace