Social Media Manager

Sony Electronics is seeking a Social Media Manager to join its Marketing team and lead social media strategy for Sony Electronics' portfolio of products and brand initiatives. Based at the San Diego headquarters, this role will drive strategy and execution across Sony Electronics' social channels, bringing together storytelling across Audio, Imaging, INZONE gaming, and other businesses while strengthening the overall Sony brand presence in social. Full time, hybrid workplace.

Responsibilities

• Lead social media strategy across all Sony Electronics social channels, aligned with brand strategy, category priorities, and business goals.
• Develop channel-specific strategies for Instagram, TikTok, Reddit, YouTube, Facebook, Threads, and emerging channels.
• Oversee day-to-day social operations, including publishing, editorial planning, and channel management.
• Translate product launches, campaigns, and consumer insights into social-first storytelling.
• Manage social media amplification investments and optimize spend against KPIs.
• Lead social measurement, reporting, and performance analysis.
• Monitor social conversations and cultural moments to identify real-time engagement opportunities.

Minimum requirements

• Minimum 6 years of relevant social media, digital marketing, or brand marketing experience.
• Bachelor's degree required.
• Experienced team manager and leader.
• Demonstrated experience developing and executing social media strategies for established brands.

The anticipated base pay range is $111,108 - $148,143, plus eligibility for an annual corporate bonus plan and benefits.