Social Media Manager

Job Title: Social Media Manager

Position Overview

We're seeking a dynamic Social Media Manager who lives and breathes basketball culture and can translate our brand's energy into scroll-stopping content. The ideal candidate will be a creative storyteller who can make our brand voice resonate across multiple platforms while driving engagement, growth and sales.

Key Responsibilities

• Develop and execute against a comprehensive social media calendar across Instagram, TikTok, YouTube, and other relevant platforms
• Create engaging, high-quality content that captures the essence of basketball culture and the brand’s identity
• Manage daily social media operations, including content creation, scheduling, and community engagement
• Develop and manage influencer partnerships within the basketball community
• Track and analyze social media metrics, providing monthly performance reports and strategic recommendations
• Collaborate with design, marketing, and product teams to ensure consistent brand messaging
• Create trending, viral-potential content that showcases our apparel in authentic basketball contexts
  
  

Qualifications

• 2-4+ years of experience in social media management, preferably in the sports industry, fashion/apparel or DTC industry.
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Lives and Breathes Basketball and Basketball Culture
• Proven track record of growing social media audiences and driving engagement
• Exceptional content creation skills with video editing and photography abilities
• Deep understanding of men’s fashion, basketball culture and current social media trends
• Proficiency in social media management tools (Hootsuite, Later, etc.)
• Strong analytical skills with experience in social media performance metrics
• Ability to work in a fast-paced, dynamic and creative environment
  
  

Technical Requirements

• Proficient in Premiere Pro or other similar editing platforms
• Advanced smartphone video and photo skills
• Ability to deliver high quality work, quickly, in a dynamic organization under time pressure
• Must possess strong writing skills
• Detail-oriented and possess excellent project management skills
  
  

Salary $80,000-$100,000