Social Media Manager

Company Description Sayles & Winnikoff Communications, founded in 2003, is a strategic communications firm specializing in brand strategy, digital communications, and media relations. The firm partners with arts and entertainment clients, non-profits, consumer products, and technology companies, with notable expertise in children and family-focused brands. Sayles & Winnikoff is recognized for its work with leading creators and distributors of content and products for children and families, as well as its commitment to entrepreneurs, small businesses, and start-ups. Partners Alan Winnikoff and Carina Sayles are deeply involved in every project, ensuring hands-on personal attention, rapid response, and meticulous attention to detail.
Role Description The Social Media Manager is a full-time, on-site role based in the New York City Metropolitan Area. This role is responsible for developing and executing social media strategies across platforms to build brand awareness, engage audiences, and support clients’ marketing and communications goals. Day-to-day responsibilities include planning content calendars, creating and publishing posts, managing community interactions, monitoring social conversations, and collaborating with internal teams to align messaging with overall brand and campaign strategies. The Social Media Manager will track performance metrics, prepare reports, and optimize tactics based on data and industry trends. The role also involves staying current with platform updates, emerging tools, and best practices to recommend innovative approaches for clients.
Qualifications

• Ability to develop and implement social media strategies, including content planning, campaign management, and audience growth.
• Strong skills in writing and editing social content, with attention to tone, clarity, and brand consistency.
• Experience with social media analytics tools and performance reporting to inform data-driven decisions.
• Capability to manage online communities, respond to comments and messages, and maintain a positive brand presence.
• Familiarity with digital marketing and public relations concepts, especially within arts, entertainment, non-profit, and consumer sectors.
• Excellent organizational skills and attention to detail, with the ability to manage multiple accounts and deadlines simultaneously.
• Effective interpersonal and communication skills, with comfort collaborating closely with partners, clients, and internal teams.
• Prior experience in social media management or digital communications; agency or client-facing experience is beneficial.
• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, or equivalent relevant experience.
• Knowledge of the New York City media and culture landscape is a plus, as well as an interest in arts, entertainment, and family-oriented content.