Social Media Manager

London | Office-based | Up to £36,000 + benefits

We’re working with a premium/luxury consumer brand that is looking for a creative, commercially minded Social Media Manager to join its growing team in London.

This is a hands-on role for someone who understands how to build premium brands through social media, whilst also using social channels to drive measurable engagement, customer acquisition and ecommerce growth.

We’re particularly interested in candidates who have worked for luxury or premium brands within Food & Beverage, Hospitality, Fashion, Lifestyle or other high-end consumer sectors.

The Role

You’ll take ownership of the brand’s social media presence across key channels, with a particular focus on TikTok, Instagram, paid social and social commerce.

You’ll be responsible for developing engaging, platform-specific content while ensuring the brand’s premium positioning and visual identity remain consistent.

Key responsibilities will include:

• Developing and executing social media strategies across TikTok, Instagram, Facebook and other relevant platforms.
• Taking ownership of TikTok, developing content designed specifically for the platform and growing audience, engagement and commercial performance.
• Managing and developing TikTok Shop, including products, promotions, campaigns and content.
• Creating and managing paid social campaigns across Meta and TikTok, including targeting, budgets, creative testing and optimisation.
• Working with creators, influencers, affiliates and UGC to increase reach and commercial performance.
• Developing social-first creative rather than simply repurposing content across platforms.
• Growing social audiences, engagement, website traffic and ultimately ecommerce revenue.
• Monitoring performance across metrics including ROAS, CAC, CTR, conversion, revenue, reach and engagement.
• Identifying emerging social trends and finding ways to utilise them without compromising a premium/luxury brand identity.
• Supporting social media activity across international markets, including the UK, North America and the Middle East.
• Working closely with senior marketing and ecommerce stakeholders to ensure social activity supports wider commercial objectives.
• Supporting the development of a separate premium cultural/art collection, creating high-quality storytelling around art, heritage, craftsmanship and design.

About You

We’re looking for a mid-level Social Media Manager with proven hands-on experience and a strong track record of growing social channels.

You should have:

• Experience working for a premium or luxury consumer brand, ideally within Food & Beverage, Hospitality, Fashion, Lifestyle, Culture or Ecommerce.
• Strong and demonstrable TikTok experience – essential.
• Experience managing both organic and paid social.
• Hands-on experience with Meta Ads and TikTok Ads.
• A strong visual eye and understanding of premium/luxury branding, imagery, styling and storytelling.
• A commercial mindset, with an understanding of how social can contribute to traffic, customer acquisition and revenue.
• Experience with TikTok Shop, influencers, creators, affiliates and UGC would be highly advantageous.
• An interest in art, design, culture, craftsmanship and heritage would be beneficial.
• The confidence to take ownership, test new ideas and use data to continuously improve performance.

What’s Important

This is not simply a content calendar/social posting role.

The successful candidate will be someone who can combine creativity, premium brand judgement and commercial thinking — someone who understands both what looks good and what actually drives results.

You’ll need to be able to demonstrate the impact of your work, whether that’s through audience growth, engagement, traffic, paid media performance, customer acquisition or ecommerce revenue.

Application Requirement

Strong professional TikTok experience is essential.

Candidates will need to provide examples of TikTok accounts or campaigns they have personally managed, including their responsibilities and, where possible, measurable results.

Salary: Up to £36,000 base + benefits

Location: London – office-based

Sector: Premium/Luxury Consumer Brand