Social Media Manager

We are looking for a Social Media Manager to own MOTV’s social channels and take our story to a global audience, translating the group’s wider vision into content that hooks people, building genuine excitement around luxury automotive brands and associated businesses, and protecting a polished luxury tone of voice in every post.

Reporting to the Group Marketing Director and working closely with our in-house creative team and colleagues across engineering, design and leadership, you will be accountable for social strategy across Instagram, TikTok, LinkedIn, YouTube and X, from launch campaigns and live event coverage to community, creator partnerships and performance. You will know what makes content travel on every platform, and how to craft it in a way that befits a luxury brand.

This is an exciting opportunity to take followers on the journey of building a brand from the ground up, as one of the first and most influential hires in our new in-house marketing team, with a front-row seat to launches, events and the engineering behind them.

Key Responsibilities

Social strategy and storytelling

• Build and own the social media strategy across Instagram, TikTok, LinkedIn, YouTube and X.
• Turn the group’s wider message and vision into compelling social narratives and content series.
• Document the build of the brand from the ground up, giving followers a front-row seat to the journey.
• Protect and elevate a luxury tone of voice in every post, caption and reply.

Launches and hype

• Plan and deliver social-first launch campaigns that build anticipation before, during and after every reveal.
• Run live and real-time social coverage of launch events, in the UK and internationally.
• Create teaser, reveal and countdown moments that drive conversation, shares and earned attention.

Content, community and growth

• Own the social content calendar, from planning and copywriting to scheduling and publishing.
• Brief and direct the in-house videographer and creative team to produce scroll-stopping, platform-native content.
• Stay ahead of platform trends, features and algorithm changes, and act on them fast.
• Grow and nurture an engaged community, managing comments, DMs and conversations around the brand.
• Track social performance, report on reach, engagement, watch time and follower growth, and turn insight into action.

Creator partnerships and amplification

• Build and activate relationships with high-value creators and automotive and luxury lifestyle channels.
• Secure collaborations and co-created content that multiply the reach of our own channels.
• Manage paid social and boosted content to amplify key launch moments.
• Work alongside PR to align social with press moments and announcements.

Essential

• 3+ years’ social media management experience, ideally within luxury and/or automotive brands.
• A portfolio of social campaigns and channels you have grown, with the results to show for it.
• Proven experience running social around product or brand launches.
• Deep understanding of how each platform’s algorithm works and how to grow organic reach.
• Exceptional copywriting skills, with a natural feel for luxury tone of voice.
• An established network of high-value creator, influencer and channel contacts.
• Confidence briefing creatives and agencies, and owning results.
• Willingness to travel within the UK and internationally for launch events.

Desirable

• Experience launching a new brand or product on social from the ground up.
• Background in performance cars or luxury brands.
• Experience with paid social across Meta, TikTok and LinkedIn.
• Hands-on skills in short-form editing, Canva or Adobe tools.
• Familiarity with social analytics, scheduling and listening tools.

What's On Offer

• Competitive salary, dependent on experience
• Pension
• Life insurance
• Group benefits package, including private medical insurance
• 25 days' annual leave plus bank holidays