Social Media Manager

Social Media and Content Manager

Hershesons | Fitzrovia, London | £45,000 per year

Hershesons is one of the most distinctive names in hair. Built from our London salons, editorial heritage and a clear belief that great hair should be easier, we are building a serious global product business.

We are looking for someone to own all our social channels, set the content strategy and shape the creative direction. You will bring our products, salons, stylists and community together through content people want to watch, save and share.

This is a hands-on role within the wider Hershesons team, working alongside the Paid Social Media Manager, COO and CEO. You will write the hooks, plan the shoots, film, edit and publish.

What you will ownSocial strategy and content calendar

•      Own all Hershesons social channels, with a clear role for each platform and a particular focus on Instagram and TikTok.

•      Build and run the content calendar, balancing product launches, salon stories, education, brand campaigns and timely cultural moments.

•      Lead weekly content planning and prepare ideas, assets and copy for sign-off. Keep scheduling, publishing and deadlines on track.

Creative direction and content creation

•      Set the look, feel and tone of our social content, keeping it distinctly Hershesons while making it right for each platform.

•      Develop concepts, write captions and briefs, and film and edit content yourself, including higher-quality brand stories, product demonstrations and salon content.

•      Work with Luke, our stylists and creators on camera. Review hooks, edits and storytelling before publishing, making sure every piece earns attention and feels like Hershesons.

PR and influencer relationships

•      Own the day-to-day relationship with our PR agency, aligning social plans with press activity, launches, events and product mailers.

•      Own the influencer strategy: identify the right people, build relationships, write briefs, negotiate fees and deliverables, and coordinate contracts and content usage rights within agreed budgets.

•      Track influencer activity and results, and work with the PR agency to keep outreach, gifting and partnerships coordinated.

Community and Great Hair Club

•      Own the content and social activity for Great Hair Club, developing ideas that keep the community involved and give people a reason to return.

•      Manage day-to-day community engagement across social, responding in our voice and coordinating customer queries with the relevant team.

•      Use social listening to spot conversations, questions and emerging trends, and turn them into useful content ideas.

Email and campaigns

•      Own the email content and mailers calendar, coordinating it with social, PR and the wider campaign plan.

•      Contribute concepts, copy and assets to email marketing in Klaviyo, keeping the message and creative consistent across channels.

Performance and direction

•      Review content performance weekly, looking at reach, engagement, saves, shares, audience growth and traffic. Explain what worked, why, and what we should do next.

•      Work with the Paid Social Media Manager so organic successes inform paid creative and paid learnings feed back into organic.

Who we are looking for

You know how to make organic content travel, and have plenty of previous examples to prove it. You know your best work off by heart: the video, the hook and the numbers.

•      You have personally created multiple videos with 50,000+ organic views, ideally with examples at 100,000+ too. You can show the results and explain exactly what you made.

•      You can break down why a video went viral: the angle, audience, opening hook, pacing, retention and reason people shared it. You use that understanding to develop the next idea.

•      You write strong hooks and scripts, film and edit yourself, and understand TikTok as its own platform, with its own formats and audience behaviour.

•      You have owned social channels and content calendars, worked with influencers and PR agencies, and kept delivery on track.

•      You read the data yourself and change what you make because of it. Hair, beauty or fashion experience and familiarity with Klaviyo are a plus.

How to apply

Send your CV or LinkedIn and a portfolio with multiple videos reaching 50,000+ organic views, including any at 100,000+. Show the results, your role and why each travelled. Pick one Hershesons product, write five hooks and tell us which you would back and why.