Social Media Manager

About The Role

The Social Media Manager owns the organic social presence for a technology portfolio, translating product capabilities, customer insights, and market trends into content that builds awareness, engagement, and qualified demand across LinkedIn, X, YouTube, and emerging channels.

The role combines editorial strategy, hands-on production, community management, and performance analysis. It partners with product marketing, brand, content, design, and demand generation to turn technical subject matter into clear, credible stories for technical and business audiences.

Key Responsibilities

• Develop and manage the social media strategy, editorial calendar, and publishing cadence across LinkedIn, X, YouTube, and relevant emerging platforms
• Create, edit, and publish posts, short-form video, carousels, executive content, product announcements, and campaign assets using tools such as Adobe Creative Cloud, Figma, Canva, and native platform editors
• Translate complex SaaS, cloud, data, or AI concepts into accurate, accessible content in partnership with product marketing, subject-matter experts, and technical teams
• Manage social listening, comments, direct messages, and escalation workflows using platforms such as Sprout Social, Hootsuite, or Brandwatch
• Measure channel performance through native analytics, GA4, UTM tracking, and dashboarding; report on reach, engagement, traffic, conversion, and influenced pipeline
• Test messaging, formats, posting times, and creative treatments, then use performance insights to improve content quality, audience growth, and campaign outcomes
• Coordinate social launches with PR, paid media, events, recruiting, and demand-generation teams while maintaining brand, legal, and security review standards
  
  

What We Are Looking For

• 3-6 years of experience managing social media for a technology, SaaS, cloud, cybersecurity, data, or AI organization
• Demonstrated ability to grow an organic social audience and deliver measurable improvements in engagement, website traffic, or campaign performance
• Excellent writing, editing, and editorial judgment, with the ability to simplify technical subjects without sacrificing accuracy
• Hands-on experience with LinkedIn, X, YouTube, social publishing platforms, GA4, UTM governance, and social analytics reporting
• Strong project-management skills, including the ability to manage content calendars, approvals, agencies, and multiple launches simultaneously
• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field, or equivalent professional experience
• Bonus: Experience with executive thought leadership, employee advocacy, paid social, video production, social listening, or marketing automation platforms such as HubSpot or Marketo