Social Media Manager

About Craftmix - We're quickly disrupting the cocktail category by providing delicious, better-for-you cocktail mixers that come in convenient pocket-sized packets. Check us out at our website craftmix.com and our socials instagram.com/craftmix and tiktok.com/@craftmix!

***Fill out this link to apply, otherwise we won't see your application:

https://forms.gle/fuuS1znxSJ31M7e49

What Your Work Will Look Like:

Organic Content Creation

• Plan, film, and edit content for social media platforms including TikTok, Instagram, and Facebook, owning the process from concept to final post
• Build and maintain an editorial calendar that balances trending content, evergreen brand content, and product-focused pieces
• Stay ahead of platform trends, sounds, and formats, and move quickly to capitalize on them while they're still relevant
• Serve as the primary on-camera talent for the brand, building a recognizable presence that audiences associate with Craftmix
• Continuously refine content style based on what's performing, not just what's trending

Creative Strategy Collaboration

• Film and edit content specifically built for paid distribution across Meta, Snapchat, and other digital ads platforms
• Collaborate with the Marketing Manager on creative strategy, contributing ideas, recommendations, and feedback for both organic and paid content
• Bring fresh concepts and creative angles to brainstorms based on trend awareness and what's resonating with the audience
• Develop multiple creative variations per concept to support testing (different hooks, formats, lengths, and calls to action)
• Understand the difference between content built to perform organically versus content built to convert in a paid environment, and film accordingly

Social Growth

• Own the growth of engagement, reach, and following across all social platforms
• Set and track growth benchmarks, and adjust content strategy based on what's actually moving those numbers
• Build genuine community engagement, not just follower count, through comments, replies, and audience interaction

Creative Testing and Data Analysis

• Work alongside the Marketing Director to run structured creative tests across organic content and livestreams
• Compile and analyze social media performance data, and translate that data into clear takeaways the team can act on
• Confidently read and present analytics from TikTok Analytics and Meta Business Suite, covering metrics like reach, engagement, follower growth, and audience behavior
• Use data, not instinct alone, to inform what content gets made next, and be able to explain that reasoning clearly to the team
• Distinguish between content that drives engagement and content that drives actual purchases, and prioritize accordingly

Live Hosting

• Host livestreams on behalf of Craftmix to generate revenue, entertain the audience, and grow following
• Track and report on live performance including revenue generated, peak viewers, and audience growth during and after each stream
• Continuously improve live format and pacing based on what keeps viewers engaged and buying

Qualifications:

• 2+ years of experience creating and managing organic social content for a brand, or as an established creator, with measurable results
• A portfolio demonstrating full ownership of content creation: planning, filming, and editing, start to finish
• A proven track record of growing a social media following, supported by real metrics (follower growth, reach, engagement rate)
• Equally important, a proven track record of creating content that drives purchases and conversions, not just views or likes. Be ready to speak to specific examples
• Live hosting or live selling experience, with the ability to speak to concrete results such as revenue generated, peak concurrent viewers, and audience growth
• Genuine comfort and confidence being the face of a brand on camera, consistently and at a high frequency
• Strong fluency in social media analytics, including the ability to read performance data across platforms, identify what's working and what isn't, and clearly explain the "why" behind a recommendation
• Proficiency in editing--CapCut, Premiere Pro, or Final Cut
• Experience running structured creative tests (hook testing, format testing, A/B variations) and applying the learnings to future content
• Strong communication skills, with the ability to present data and strategy clearly to a director or leadership team
• A true team player who works well with others and collaborates easily across the marketing team
• Open and receptive to feedback, able to take direction on content and creative without taking it personally, and apply it quickly
• Highly organized, able to manage an editorial calendar and multiple ongoing projects without things slipping
• Comfortable in a fast-moving environment where priorities shift and trends move quickly

Nice to Have:

• Background in CPG, beverage, or DTC e-commerce
• Experience with Klaviyo or similar email/SMS platforms

Perks:

• The opportunity to shape the creative identity of a fast-growing startup
• All work is done remotely with flexible hours — just finish your work on time
• As many cocktails/mocktails as your heart desires!

Thanks so much for your interest in Craftmix!