Social Media Manager

Social Media & Content Manager

Ambela | Full-time | In-person, Cardiff | 5 days a week, 40 hours

Salary: £32,000–£42,000 (dependent on experience)

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About Ambela

Ambela is a denim-focused clothing brand built around a loyal, engaged community. Founded by an influencer with 2.8m followers, we're looking for a Social Media & Content Manager to bring strategy and organisation to our social presence as we grow.

Website: ambela.com

Instagram & TikTok: @ambelajeans

About the Role

You'll take ownership of our day-to-day social media output, from planning the feed and posting schedule, to spotting what's working and turning that into fresh content ideas, to sourcing the right influencers and UGC creators for upcoming campaigns. You'll work across Instagram, TikTok, Facebook, YouTube and Pinterest, and work closely with our Head of Marketing (who runs Meta ads and reporting) and report directly to the founder.

This is a hands-on, in-person role based in our Cardiff office, for someone with a sharp eye for what makes a fashion brand's feed feel cohesive and current, and a genuine interest in denim/fashion culture.

What You'll Do

• Plan and manage the day-to-day content calendar and posting schedule across Instagram, TikTok, Facebook and YouTube
• Curate the overall “feed look”, ensuring visual and brand consistency across posts
• Analyse what content has performed well and generate new content ideas based on those insights
• Source and identify suitable influencers and UGC creators for campaigns (final rate negotiation can be handled separately)
• Coordinate closely with our Head of Marketing on how organic content and paid campaigns work together
• Liaise with our in-house editor to brief and shape content
• Help plan photoshoots, sourcing and securing locations and models as well as assisting with styling purchases
• Assist on location at photoshoots
• Keep on top of trends, competitor activity, and platform changes relevant to fashion/denim brands
• Track social performance and set targets around key brand activity, events, and product drops
• Produce light reporting on organic social performance, tracked against targets

What We're Looking For

• Proven experience working in social media for a brand, ideally in fashion, DTC, or a related consumer space
• Excellent, hands-on experience with Instagram and Facebook, including a strong understanding of how each platform's features and algorithms work
• Good working experience with TikTok and YouTube
• A strong eye for aesthetics and feed curation
• Comfort working with performance data to inform content decisions, with a decent understanding of reporting, particularly on the organic side
• Experience identifying and vetting influencers/UGC creators (negotiation experience is a plus but not required)
• Highly organised, able to manage a content calendar and multiple moving parts independently
• Basic photo/video editing skills are a bonus, though not essential, you'll work alongside a dedicated editor
• Excellent communication skills and comfort working closely with founders and senior stakeholders
• Able to work in person, 5 days a week, from our Cardiff office or on location as required
• Ability to drive to photoshoot locations across the UK is preferable

What We Offer

• Salary: £32,000–£42,000, depending on experience
• The chance to help shape the social presence of a fast-growing, founder-led brand

To apply, please send your CV and a short note on why you'd be a good fit, along with any examples of social/content work you're proud of.