Social Media Manager and Content Producer

As the Social Media Manager, the person in this role becomes a driving force behind Flagler College's digital narrative, crafting vivid, compelling and tasteful experiences, reporting to the Senior Director of Marketing and Communication.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with institutional objectives
• Plan, capture, produce, and edit photo and video content for campus events and programs, including short-form and, when appropriate, long-form video
• Train and oversee student employees and interns on content creation
• Manage official social media accounts across Instagram, Facebook, LinkedIn, TikTok, X, and YouTube
• Cultivate online community engagement with students, families, alumni, and prospects
• Serve as the primary social media resource for campus partners and stay current with emerging trends
• Analyze performance metrics and report to senior leadership

Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field
• 1+ years of experience in social media management and content production
• Proficiency in photography, videography, and video editing, with expertise in CapCut and/or Adobe Creative Suite
• Exceptional writing and storytelling skills, plus strong analytical and strategic thinking abilities