Social Media & Influencer Marketing Coordinator
Rockstar Original is looking for a creative, organized, and highly motivated Social Media & Influencer Marketing Coordinator to join our marketing team.
This role is ideal for someone who is passionate about social media, streetwear, influencers, content creation, TikTok, Instagram, and emerging social trends and wants hands-on experience working with a growing fashion brand.
You will work closely with the Social Media Director and Influencer Community Manager to help execute social media strategies, manage influencer relationships, support content production, assist with live selling, and identify new opportunities to grow Rockstar Original's online presence.
We're looking for someone who is creative, proactive, organized, social-media savvy, and not afraid to jump in and get things done.
- Support the Social Media Director and Influencer Community Manager with the day-to-day execution of Rockstar Original's social media strategy.
- Assist with overseeing, curating, organizing, and publishing content across Instagram, TikTok, and other social platforms.
- Work with cross-functional team members to develop compelling social media content.
- Assist with content creation and capturing social-first content.
- Capture behind-the-scenes footage, product content, and social content during Model E-Commerce, Lifestyle, Campaign, and Influencer shoots.
- Assist with planning and executing content that increases brand awareness, engagement, followers, and overall social growth.
- Help identify content opportunities based on current trends, audience behavior, and platform performance.
- Bring new creative ideas and concepts to the team.
- Support influencer and creator outreach, communication, and relationship management.
- Assist with influencer scouting and identifying new talent that aligns with Rockstar Original's brand.
- Assist with product gifting and sample coordination.
- Maintain accurate creator and influencer information through data entry and tracking.
- Assist with managing influencer collaborations from outreach through execution.
- Help develop new ideas and programs to grow Rockstar Original's influencer community.
- Identify innovative ways to use creators and influencers to increase brand awareness, engagement, content production, and sales.
- Maintain consistent communication with internal teams regarding influencer campaigns, collaborations, and activations.
- Conduct ongoing research on Instagram, TikTok, and emerging social media trends.
- Stay up to date on new platform features, content formats, creators, trends, sounds, and social strategies.
- Research competitors, brands, creators, and cultural trends to identify opportunities for Rockstar Original.
- Share relevant findings and ideas with the marketing team.
- Assist with internal and external research projects related to social media and influencer marketing.
- Work with the Social Media Director to track and report weekly social media performance.
- Assist with reporting on key KPIs including:
- Follower growth
- Engagement
- Reach
- Views
- Content performance
- Creator/influencer performance
- Campaign performance
- Help identify what content is performing and provide insights that can improve future social strategy.
- Assist with maintaining social media reports, trackers, and performance data.
- Support the growth and execution of Rockstar Original's live-selling platforms.
- Assist with TikTok Shop and other social commerce initiatives.
- Help support live-selling content, promotions, product organization, and activations.
- Identify opportunities to improve live engagement, content, and sales.
- Assist with coordinating creators and talent involved in live-selling initiatives.
- Assist with production and execution during Rockstar Original photoshoots and campaign shoots.
- Support the team on set with production, styling, talent, products, and social content needs.
- Help develop concepts and creative strategies for upcoming shoots.
- Collaborate with the marketing, creative, social, and production teams to ensure shoots produce strong content for social media.
- Capture behind-the-scenes and additional social-first footage during productions.
- Maintain strong communication between marketing, social, creative, production, e-commerce, and other internal teams.
- Assist with miscellaneous marketing and social media projects as needed.
- Be willing to jump into different projects and support the team wherever needed.
- Help identify new opportunities to grow Rockstar Original's social presence and customer base.
- Take initiative and bring ideas to the table rather than waiting to be directed on every task.
- 1–2+ years of experience in social media, influencer marketing, content, marketing, or a related field preferred.
- Strong understanding of Instagram and TikTok.
- Passion for fashion, streetwear, culture, creators, and social media.
- Strong knowledge of current TikTok and Instagram trends.
- Comfortable working with influencers and creators.
- Strong communication and organizational skills.
- Creative mindset with the ability to develop new ideas and concepts.
- Comfortable working in a fast-paced environment.
- Able to manage multiple projects and deadlines.
- Strong attention to detail.
- Comfortable working on set during photoshoots and activations.
- Willingness to learn new platforms, tools, and social media strategies.
- Proactive attitude and willingness to take ownership of tasks.
- Must be comfortable working both independently and as part of a team.
Experience with any of the following is a plus:
- TikTok Shop
- TikTok LIVE
- Instagram Reels
- Influencer/creator platforms
- Affiliate marketing
- Social media analytics
- Social media scheduling platforms
- Content production
- Fashion or streetwear brands
- Photography or videography
- Adobe Creative Suite
- CapCut or other short-form video editing tools
Salary: $45,000 per year
Pay: Weekly
Schedule: Monday–Friday, 9:00 AM–5:30 PM
Lunch: 30-minute lunch break
Breaks: Two 15-minute breaks
Reports to: Social Media Director
This is a hands-on opportunity to work directly within a growing streetwear brand and gain experience across social media, influencer marketing, content production, TikTok, Instagram, social commerce, live selling, and brand activations.
You won't be limited to one area of marketing. You'll have the opportunity to work across multiple parts of the business, contribute creative ideas, work directly with creators and talent, be involved in shoots, and help shape how Rockstar Original shows up across social media.
We're looking for someone who wants to learn, contribute, grow, and make an impact.