Social Media & Influencer Manager, North America

Groupon is rebuilding its brand, and North America is the main stage. The company needs one person to own how it shows up in culture: its organic social channels and its influencer and creator program. Chicago (preferred) or US remote, hybrid, full-time. Reports to the Brand Marketing Director and leads a team of two.

What you'll do

• Run the NA influencer and creator program end to end: sourcing, rates, contracts, briefs, content review, renewals. Own the budget, the ambassador roster, and the call on who gets reinvested.
• Keep it trackable: affiliate links, promo codes, creator hub pages, and a scoring model that ranks the roster on engagement, deal-view lift, and attributed orders.
• Direct organic social: channel mix, content pillars, cadence, and the final call on what ships across TikTok, Instagram, YouTube, and whatever is next.
• Build AI-native: be credible enough with generative tools to direct, critique, and unblock.
• Lead the team: coach two people, set one operating rhythm across social and creator, and hold the quality bar.
• Own the numbers: Total Views on organic; attributed orders and cost-per-view on influencers and creators.

You're probably our person if

• You have 5+ years across social and influencer marketing, with 2+ years owning a creator program and its budget.
• You have negotiated rates, structured contracts, and defended spend with performance data.
• You have run affiliate or performance tracking for creators (CJ, Impact, Rakuten, or similar) from post through to purchase.
• You know what travels on TikTok, Instagram, and YouTube, and how Gen Z consumes and creates.
• You are fluent with AI production tools (Veo, Sora, Runway, Midjourney, ElevenLabs, etc.).
• You can pull a report, find the story, and say what happens next.
• You have led people, or can make a convincing case that you are ready to.

Work samples are required: creator campaigns you ran and what they returned, and social content you produced or directed. Bonus points for marketplace or e-commerce experience, long-form YouTube partnerships, comfort on camera, and light editing chops.

Compensation: DOE 70,000 - 90,000 per year plus 15% target bonus.