Social Media & Influencer Manager

Social Media & Influencer Manager

Ghost Golf | Irvine, CA | Full-Time | On-Site

About Ghost Golf

Ghost Golf is a premium golf and lifestyle brand — one of the fastest-growing in the sport. We build elevated products for the modern golfer across bags, accessories, travel, and apparel. We sell across DTC, wholesale, major retail, and Amazon. We are building a brand with culture, community, and a creator ecosystem at its core.

The Role

This is the operational heartbeat of the Ghost Golf social and marketing team.

You are the person who makes sure every talent relationship is managed, every gifting package goes out on time, every creator delivers what they promised, and our community never goes dark. You are organized, proactive, relationship-driven, and nothing falls through the cracks on your watch.

You will own four worlds simultaneously — talent and influencer coordination, a brand ambassador players program, gifting and seeding operations, and social and community execution. You are not a content-first hire but you live and breathe social media. You understand trends, know what good content looks like, can appear on camera naturally, and will work hand in hand with our incoming Social Content Director to support the content engine. You work directly with the CEO and alongside the UGC & Creator Partnerships Manager. You will manage one direct report.

What You Will Own

Talent & Influencer Coordination

• Day to day communication with all contracted talent, athletes, and brand partners
• Content requests and coordination — ensuring the right product is featured at the right time aligned with launches and campaigns
• Deliverable tracking and posting compliance — every partner posts what they agreed to, on time, every time
• Content collection and logging from all talent — building a living library of partner content
• Flagging high-performing organic content to the UGC team for paid consideration
• Weekly talent report to leadership — who posted, what they posted, what is outstanding

Brand Ambassador & Players Program

• Own and manage Ghost Golf's brand ambassador and players program end to end
• Consistent ongoing recruitment — maintaining an active roster at all times
• Manage player relationships — product sends, communication, and engagement
• Track player content and organic posting activity
• Identify standout players for elevation into the creator or partnership program

Gifting & Seeding Operations

• Own the Ghost Golf gifting and seeding program end to end — strategy, logistics, and fulfillment
• Maintain the seeding calendar — right product to right person at the right moment
• Execute all gifting and seeding shipments across product categories
• Coordinate with the warehouse team on all outbound gifting packages
• Maintain the gifting tracker — current and accurate at all times
• Log all organic posts generated from gifting activity
• Manage influencer platform for all gifting campaigns
• Manage seeded non-contracted players and influencers — follow up, track activity, log content

Social & Content Operations

• Maintain the content calendar under direction of the Social Content Director
• Scheduling and caption support — keeping the calendar populated and on time
• IG grid planning and alignment — making sure content is sequenced correctly
• Shoot coordination and on-set support — logistics, scheduling, talent coordination
• On-camera content — appear on camera as directed for brand content series
• Content asset library — organized, tagged, and current at all times
• Superfan identification — spotting highly engaged followers and flagging to the creator team for potential partnership consideration

Content Awareness & Support

• Stay current on social media trends — Instagram, TikTok, YouTube — and bring relevant observations to the team
• Identify trending formats, sounds, and cultural moments relevant to Ghost Golf and flag to the content team
• Assist with content capture at events, shoots, and talent activations
• Support content shoots as on-camera talent when needed
• Work closely with the incoming Social Content Director — operational right hand on the ground

Community Management

• Oversee and quality control all Instagram and Facebook comment responses
• DM management — oversight, routing, and escalation
• Forum and community engagement — golf communities and relevant online spaces
• Ensure community response within 24 hours — every day without exception
• Escalate customer service issues to the CS team promptly
• Escalate creator and partnership inquiries to the UGC Manager immediately
• Manage Philippines-based Social Media Coordinator — daily direction, quality control, and performance oversight

Required Experience & Skills

• 5 plus years of experience in influencer marketing, creator relations, social media coordination, or brand partnerships
• Proven experience managing talent relationships — you have been the day to day contact for influencers, athletes, or brand partners
• Experience running gifting and seeding programs at scale
• Strong written communication — professional, warm, and on-brand in every interaction
• Highly organized — you manage multiple workstreams simultaneously without dropping balls
• Strong understanding of social media platforms — Instagram, TikTok, YouTube — how they work, what performs, and why
• Trend awareness — you know what is happening in golf and lifestyle content and you bring that knowledge to the team
• Experience with social scheduling tools — Later, Hootsuite, or equivalent
• Experience with influencer management platforms — Aspire, Grin, or equivalent
• Comfortable on camera — not just willing, genuinely natural
• Experience managing or overseeing a junior team member or coordinator
• Fast and proactive — you do not wait to be told what needs to be done

Bonus Points

• Experience with golf, lifestyle, or sports brands
• Knowledge of the golf content creator or athlete ecosystem
• Experience with Shopify or ecommerce brands
• Experience running an ambassador or players program
• Has their own social media presence or content creation experience
• Has worked closely with a creative or content director in a support capacity

The Profile We Are Looking For

You are warm and relationship-driven — talent and partners genuinely enjoy working with you. You are organized to the point where nothing is ever lost or late. You communicate clearly and represent the brand professionally in every interaction. You move fast. You anticipate what needs to happen next without being told. You understand social media deeply — not just as a job function but as a world you live in. You are the kind of person who sends the follow-up before anyone has to ask.

This Role Is NOT

✕ A content strategy role

✕ A creative direction role

✕ A UGC brief writing role

✕ An entry-level social media intern position

Why Ghost Golf

We are building one of the most exciting modern brands in golf. This role is at the center of our talent ecosystem, our creator community, and our brand operations. You will have direct access to the CEO, real ownership of real relationships, and the opportunity to help build something that matters in golf culture.