Social Media & Influencer Coordinator - Kids/Baby Products

Job Title: Social Media & Influencer Coordinator – Kids/Baby Products

About The Role

The Social Media & Influencer Marketing Coordinator is an integral part of a marketing team. You will plan content, source and manage influencer strategy, engage with our community, and incorporate key retail moments into strategic planning. You’ll be part of a collaborative team where your ideas get made and posted quickly.

This is a hands-on role for someone organized, outgoing, creative and comfortable working with many people at once. You will work closely with our video, design and influencer outreach teammates, as well as marketing, retail and PR teams.

Social media

• Build and maintain the monthly content calendar for Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Source content and write copy for Reels, Stories and TikToks, and make sure each one fits the brand's voice and look.
• Watch trends, sounds and formats daily and bring forward ideas we can act on quickly.
• Work with our video and graphics teammates to turn ideas into finished content, and film content when needed.
• Support key retail periods like Retail in-store launches, Retail promotions, and key holidays like Black Friday with a clear and creative social plan.
• Reply to comments and messages (across our channels and featuring our products on other channels) in a friendly, helpful way, and pass customer issues to the customer experience team.
• Find and share customer photos and videos, with permission.
  
  

Influencer marketing

• Research and vet creators who are a good fit for each brand, from everyday parents to larger names.
• Handle outreach, pitching and follow-up, and keep relationships warm between campaigns. Especially with larger influencers and celebrities.
• Coordinate product gifting and seeding, including orders, shipping and tracking.
• Write creator briefs, review content before it goes live, and confirm posts meet deliverables.
• Keep the influencer tracker up to date with contacts, agreements, deliverables, deadlines and payments.
• Conduct influencer strategies around key retail launches and promotional periods.
• Collect creator content and usage rights so it can be reused on social, email, the website and ads.
• Find creative ways to leverage our content across social, e-commerce, retail, and more.
  
  

Reporting

• Own presentations and regular updates for retail partners on successful promotions.
• Pull weekly and monthly numbers for social and influencer activity, such as reach, engagement, follower growth, clicks and sales.
• Summarize in what worked, what did not, and what to try next.
• Keep an eye on what competitors and similar brands are doing on social.
  
  

Skills & Requirements

• 1-3 years of experience in social media, influencer marketing or a similar role, at a brand or an agency.
• Hands-on experience running brand accounts on Instagram and TikTok.
• Experience reaching out to and working with creators, from first message to final post.
• Strong writing skills and a good eye for what looks right on each platform.
• Excellent organization. You can keep many creators, deadlines and shipments straight at once.
• A confident, friendly personality and ease working with many people and teams.
• Willingness to occasionally check in outside regular hours during launches and big sale moments.
• Experience with TikTok Shop or affiliate creator programs.
  
  

Salary $60,000-$80,000