Social Media Group Senior Manager

Truist is seeking a strategic, results-oriented Social Media Group Senior Manager to lead and evolve the enterprise social media ecosystem across Consumer Banking, Wealth, Commercial and Wholesale Banking, Enterprise Functions, and Corporate Reputation initiatives. Reporting to senior marketing leadership, this leader is the architect of an enterprise-wide social media Center of Excellence, and partners with the Content, Influencer and Teammate Social Advocacy Centers of Excellence.

Key responsibilities

• Establish and execute Truist's enterprise social media vision, strategy, operating model, and roadmap
• Lead an integrated social ecosystem: organic and paid social, teammate advocacy, executive thought leadership, community engagement, social customer engagement, reputation management, social listening, and analytics
• Oversee social investments across LinkedIn, Meta, YouTube, X, TikTok, Snapchat, Reddit, and emerging channels
• Lead social listening programs that turn conversations into business intelligence
• Establish social media governance, policies, and crisis response protocols with Legal, Compliance, and Risk
• Build measurement frameworks and executive dashboards tied to business outcomes
• Lead and develop a team of social media professionals and own agency and platform partner relationships

Required qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent
• Ten years of related experience, managing teams
• Consumer, commercial, corporate, or wealth banking product and/or segment marketing experience
• Significant budget management experience
• Ability to lead large projects of significant complexity and risk exposure

Preferred qualifications

• 10+ years of progressive leadership in social media, digital marketing, communications, or integrated marketing
• 7+ years leading enterprise teams in large, matrixed organizations
• Experience managing social media programs in regulated industries, preferably financial services