social media executive

Absolutely — for a Social Media Executive, I’d make it warmer, more natural, and less corporate, while still sounding professional enough for a job advert.

Social Media Executive – Kara Healthcare

Social Media Executive

Pay: Competitive Salary

Contract: Full-Time and Permanent

Location: Kara Healthcare Head Office, Leicester

Are you someone who lives and breathes social media?

Do you love creating content, spotting trends, coming up with new ideas, and finding ways to make people stop scrolling?

At Kara Healthcare, we're looking for a creative and enthusiastic Social Media Executive to join our team at our Head Office in Leicester.

This is a hands-on role where you'll help bring Kara Healthcare to life online. From showcasing the amazing things happening across our care homes to celebrating our residents and colleagues, you'll have plenty of opportunities to create content that people genuinely want to see.

We're looking for someone who isn't afraid to get stuck in, pick up a camera, try something different, and bring fresh ideas to the table.

About Kara Healthcare

At Kara Healthcare, we provide dementia, nursing, residential, and respite care across our homes.

But what really makes our homes special is the people in them.

Every day, our teams create moments worth sharing — from birthday celebrations and activities to staff achievements, community events, resident stories, and the little moments that make a big difference.

We want our social media to reflect that.

We're looking for someone who can capture the personality of Kara Healthcare and show people what life is really like across our homes.

What You'll Be Doing

You'll be responsible for helping grow and manage our social media presence across our platforms.

Your day-to-day role could include:

• Coming up with fun, creative, and engaging social media ideas.
• Creating content for platforms such as Instagram, Facebook, TikTok and LinkedIn.
• Visiting our care homes to capture photos, videos, interviews, events, activities, and behind-the-scenes content.
• Filming and editing short-form videos and Reels.
• Keeping up with social media trends and finding ways to make them work for Kara Healthcare.
• Planning and managing our social media content calendar.
• Writing captions that sound human, engaging, and true to our brand.
• Working with care home teams to find great stories and content worth sharing.
• Highlighting our residents, colleagues, achievements, events, and community involvement.
• Helping showcase what makes each of our homes unique.
• Supporting recruitment campaigns through engaging employer-brand content.
• Responding to comments and messages and helping build an active online community.
• Monitoring social media performance and using insights to improve future content.
• Helping develop Kara Healthcare's overall social media style and presence.
• Bringing new ideas to the team and being willing to try things that haven't been done before.

What We're Looking For

We're more interested in your creativity, personality, and ideas than ticking every box on a list.

You'll ideally have:

• Experience managing social media accounts professionally or personally.
• A genuine interest in social media and content creation.
• Confidence creating videos, taking photos, and appearing behind or in front of the camera when needed.
• Experience creating short-form video content such as Reels and TikToks.
• Strong writing and communication skills.
• An eye for what looks good and what works on social media.
• Good knowledge of current social media trends.
• Creativity and plenty of ideas.
• Good organisation and the ability to manage a content schedule.
• Confidence working with different teams and people.
• A positive, energetic, and proactive attitude.
• The ability to work independently while also being part of a wider team.

Experience in healthcare or social care is helpful, but it's not essential. What's important to us is that you're passionate about content and know how to tell a good story.

Why Join Kara Healthcare?

This isn't a role where you'll be sitting behind a desk all day wondering what to post.

You'll have the opportunity to get out and about, meet our teams, visit our homes, and see the real stories behind the organisation.

You'll have the freedom to bring your own ideas, experiment with different types of content, and help shape how Kara Healthcare is seen online.

In Return, We Offer:

• Competitive salary
• Full-time, permanent employment
• A creative and varied role
• The opportunity to build and shape our social media presence
• A supportive and friendly team
• Plenty of opportunities to develop your skills
• Opportunities for career progression
• The chance to work across multiple care homes and meet lots of great people
• The opportunity to make a real difference to how we tell our story

Think This Sounds Like You?

If you're creative, curious, full of ideas, and genuinely excited about social media, we'd love to hear from you.

Whether you're already working in social media or you're a content creator looking to take the next step in your career, if you've got the creativity and enthusiasm we're looking for, we want to hear from you.

Apply today and help us show the world what makes Kara Healthcare special.

At Kara Healthcare, we're always looking for talented people to join our team. We believe the best content comes from real people, real stories, and real moments — and we're looking for someone who can help us share them.

This version is deliberately more human, energetic and social-first, rather than sounding like a generic corporate job description.