Social Media Executive

About Genflow:

We are the world’s leading creator monetisation agency. We do everything from building brands with creators, launch digital platforms and work with the world's biggest brands. Our creators include Logan Paul, Iman Gadzhi, Grace Beverley, Mike Thurston, Leana Deeb, Chris Williamson and many others. 

We are a fast-growing, ambitious company (team is a 100+ with global offices) that has achieved so much already, but knows there is still so much more opportunity to go after, which is why we are building out our high-performing team. 

Learn about Genflow

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About the role:

Genflow builds, launches and grows brands for some of the biggest creators in the world. 

We are looking for a Social Media Executive to own the organic social channels of one of our fast-growing, creator-led consumer brands across Instagram, TikTok and Pinterest.

This is a hands-on role with real ownership. You will create and edit the content, plan what goes out and why, run the community, and work with UGC creators to grow the brand's reach. 

You will also shape social strategy: deciding how launches come to life organically, which series to build, and what to change based on the numbers.

You will work closely with the brand's founder and a US-based marketing team (Miami and LA), so you will be client-facing and part of the day-to-day conversation, not working from a brief in isolation. If you love making content, know what performs on each platform and want to see your ideas move the numbers, this is for you.

What will you own:

Content Creation and editing

• Create and edit daily content for Instagram, TikTok and Pinterest, including Reels, TikToks, carousels, static posts and pins.
• Edit photo and video to a high standard, in-app and in Canva, CapCut or Premiere Pro.
• Build and run recurring social series that the audience comes back for.
• Support the founder's personal social channels where needed.

Social Strategy and Planning

• Own the social content plan and calendar, including content pillars, channel strategy and platform-specific approaches.
• Plan social for campaigns and product launches, deciding how each one should come to life organically.
• Develop and evolve the brand's TikTok and Instagram strategy based on performance and platform trends.
• Spot new content opportunities, trends and emerging formats before competitors do.

Community

• Manage community engagement across all social channels.
• Own the brand's Instagram Broadcast Channel and keep it active on a regular cadence.

Performance and reporting

• Review social performance weekly to decide what to repeat, adjust or stop.
• Complete a weekly competitor review and share notable trends, formats and opportunities.
• Produce a monthly social report covering reach, engagement, follower growth, views, saves and shares, top posts, strongest hooks and formats, and platform learnings.
• Use the data to shape the following month's content plan.

What are we looking for:

• 2+ years creating and managing organic social for a fitness, lifestyle or e-commerce brand.
• Strong video editing skills, with a portfolio of Reels and TikToks you created and edited yourself.
• Confident with Canva and at least one of CapCut or Premiere Pro.
• Confident use of AI tools to create efficiency, improve quality of output and support content creation. 
• A clear understanding of what performs on Instagram, TikTok and Pinterest, and why.
• Experience planning content calendars and pillars, not just executing a brief.
• Comfortable reading analytics and turning them into decisions.
• Excellent written English and confident communication with a US-based team.
• Organised, self-managing and reliable with deadlines in a fast-moving remote team.