Social Media Director - Fashion & Lifestyle Brand - Los Angeles

Mode Search is supporting an established, digitally driven fashion and lifestyle brand with the appointment of a Social Media Director. This is an exciting opportunity for a creative and commercially minded leader to shape the brand's digital presence, strengthen audience engagement and develop innovative social media strategies that drive cultural relevance and brand awareness.

Based in Los Angeles, California, this is a full-time position offering a competitive salary and a hybrid working arrangement, with three days per week in the office (Monday, Tuesday and Thursday). Working hours are Monday to Friday, 9am–6pm.

The successful candidate will work closely with the Content team and collaborate with senior stakeholders across Communications, Community, Ecommerce and Paid Media. The role will also involve leading and developing the social media function.

The Role

• Develop and lead a comprehensive social media strategy across multiple platforms, driving brand visibility, audience engagement and community growth.
• Oversee the creation and delivery of compelling, high-quality content, including short-form video, emerging digital formats and culturally relevant storytelling.
• Establish a distinctive and consistent brand voice across social channels, ensuring content reflects the brand's creative identity and wider business objectives.
• Collaborate with internal creative and content teams to align social media activity with seasonal campaigns, product launches and the wider marketing calendar.
• Work closely with Communications, Community and Customer Care teams to strengthen customer relationships and encourage meaningful audience engagement.
• Partner with Ecommerce and Paid Media teams to identify opportunities to amplify successful organic content and support commercial performance.
• Identify emerging social media trends, platform developments and cultural movements, translating relevant insights into innovative content opportunities.
• Develop engaging behind-the-scenes content that offers audiences an authentic insight into the brand, its people and its creative processes.
• Monitor platform performance, establish relevant KPIs and provide actionable insights to continuously improve content effectiveness, engagement and business impact.
• Lead and mentor the social media team, fostering creativity, collaboration and high standards of execution.

Requirements

• A minimum of 10 years' experience across social media, digital content, editorial strategy or creative storytelling, ideally within a leadership capacity.
• Previous experience overseeing social media strategy within a fashion or lifestyle brand would be advantageous.
• Exceptional creative judgement, a strong visual aesthetic and the ability to develop compelling brand narratives.
• Extensive knowledge of social media platforms, digital culture, emerging trends and evolving audience behaviours.
• Proven experience developing and implementing successful social media strategies that strengthen brand positioning and drive measurable results.
• Strong analytical capabilities, with experience using platform insights and performance metrics to optimise content and support commercial objectives.
• Demonstrated ability to lead teams and collaborate effectively with creative, marketing and commercial stakeholders.
• A proactive, entrepreneurial approach, with the ability to balance strategic thinking with hands-on content development and execution.
• Excellent communication and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• A genuine interest in fashion, creativity and culturally relevant brand storytelling.
• Must be based in Los Angeles and able to travel locally to capture content across different locations.

Please note: Due to the volume of applications, we are unable to provide individual feedback at this stage. Successful applicants will be contacted in due course.

To apply, please send your resume to Alexandra@modeexecutive.com

We look forward to hearing from you!