Social Media Director

Director, Social Media

Location: Canada (Remote)

Industry: IT Services and IT Consulting

Work Setting: Remote

Are you passionate about shaping social media strategy, building engaged communities, and creating impactful digital storytelling that drives brand awareness and business growth? Join a dynamic marketing organization where you'll lead global social media initiatives, oversee content and channel strategy, and leverage data-driven insights to strengthen brand presence, audience engagement, and business outcomes across digital platforms.

Key Responsibilities

• Lead and execute a comprehensive global social media strategy aligned with marketing, brand, product, and business objectives.
• Own the performance, growth, and impact of the social media function, ensuring measurable contributions to organizational goals.
• Develop channel strategies, editorial calendars, and audience-focused content plans across major social media platforms.
• Drive video content strategy, including long-form and short-form programming, content optimization, audience growth, and engagement initiatives.
• Partner with marketing teams to align organic and paid social programs, messaging, audience targeting, and campaign performance analysis.
• Create integrated campaigns that support brand awareness, product promotion, talent acquisition, community engagement, and customer advocacy.
• Maintain a consistent and compelling brand voice across all social channels and audience segments.
• Manage social media budgets, tools, platforms, agency relationships, and external creative partners.
• Collaborate with cross-functional teams including marketing, communications, product, sales, talent acquisition, customer success, and executive leadership.
• Utilize social listening, audience insights, competitive intelligence, and performance analytics to optimize strategies and content effectiveness.
• Establish measurement frameworks, KPIs, dashboards, and executive reporting processes to evaluate social media performance.
• Develop and manage creator, influencer, advocacy, and community engagement programs.
• Lead employee advocacy initiatives by enabling teams to amplify brand messaging and increase audience reach.
• Support executive thought leadership and social presence through strategic content planning and stakeholder engagement.
• Incorporate AI-powered tools and emerging technologies to improve content creation, workflow efficiency, and audience engagement.
• Guide communication strategies during sensitive situations and rapidly evolving events.

Required Qualifications

• 10+ years of experience in social media, digital marketing, communications, or related fields.
• Minimum 5 years of leadership experience managing social media strategy for a global or enterprise-scale brand.
• Proven experience owning and managing a social media function, including strategy, budgets, tools, resources, and performance outcomes.
• Demonstrated success leading teams, agencies, vendors, and cross-functional programs.
• Deep expertise in social media platform strategy, audience development, and content optimization.
• Experience developing and scaling video-first social media programs and content ecosystems.
• Strong understanding of organic and paid social media integration, audience targeting, and performance measurement.
• Excellent editorial judgment and ability to simplify complex topics into engaging, audience-focused content.
• Experience developing social media measurement frameworks and presenting performance insights to executive stakeholders.
• Strong stakeholder management, communication, and influencing skills.

Preferred Qualifications

• Experience building and scaling employee advocacy, creator, influencer, or brand ambassador programs.
• Expertise with social media management, social listening, advocacy, and analytics platforms.
• Experience managing social programs across multiple regions, markets, languages, and cultural audiences.
• Familiarity with AI-powered marketing tools, content creation technologies, and workflow automation.
• Experience supporting executive communications, thought leadership, and personal brand development.
• Knowledge of community engagement strategies and industry influencer ecosystems.
• Strong understanding of emerging social media trends, content formats, and digital audience behaviors.