Social Media Coordinator

Position description

The Social Media Coordinator will play a pivotal role in enhancing the university's recruitment efforts, online presence and engaging with the diverse community through various social media platforms. This position requires a creative and strategic individual with a passion for storytelling, community building, and higher education.

Position Responsibilities

Planning & Collaboration

• Plan, create, and execute social media content aligned with university recruitment initiatives, and marketing goals
• Lead the planning and execution of a monthly content calendar
• Coordinate with student content creators, including assigning content needs, reviewing submissions, and supporting alignment with brand standards
• Work closely with university departments, student organizations and other stakeholders to gather content and promote various recruitment initiatives
• Collaborate with the university’s media coordinator to address and manage any potential social media crises
  
  

Content Creation

• Develop and curate engaging content for university social media channels including but not limited to Facebook, Instagram, TikTok, YouTube Shorts and LinkedIn
• Create visually appealing graphics, short-form videos, and other multimedia content to effectively communicate university messages
• Stay updated on social media trends, accessibility requirements, platform updates and best practices to ensure the university’s social media strategy remains innovative and effective
• Uphold and enforce brand guidelines across all social media platforms to maintain a consistent and professional university image
  
  

Community Engagement

• Foster meaningful interactions with the prospective and current students, the university community, alumni, and other stakeholders
• Monitor and respond to comments, messages, and mentions on social media platforms, ensuring a positive and informative online experience
  
  

Analytics and Reporting

• Track and analyze social media metrics to assess the performance of campaigns and content
• Provide regular reports on KPIs and other insights for continuous improvement
  
  

Training and Support

• Provide social media training and support to university staff, faculty, and student groups to ensure a cohesive and coordinated online presence
  
  

Qualifications/skills

• Post-secondary education in communications, marketing, public relations, journalism, digital media, or a related field
• 2-3 years of experience in social media content creation preferably in a higher education setting
• Strong writing, editing and communications skills
• Experience designing social media graphics and producing videos
• Experience with Meta Business Suite, TikTok, LinkedIn, Canva/Adobe tools, or similar
• Proven record of growing an organizations social media presence rooted in data
• Experience with analytics reporting
• Strong judgment and professionalism in public-facing communications
• Ability to manage multiple priorities and deadlines
• Familiarity with higher education, student recruitment, or youth audiences preferred
  
  

Only those already eligible to work in Canada need apply. We thank all applicants for their interest; however, only those selected for an interview will be contacted.  

Application materials will be collected for recruitment purposes only and handled in accordance with the University’s privacy and records management practices. If you experience any difficulty accessing the link, please contact hr@mta.ca for assistance. Review of applications will begin on November 6, 2026.

Submit Résumé and Cover Letter 

Mount Allison is committed to diversity and inclusiveness. We encourage applications from members of racialized communities, Indigenous persons, persons with disabilities, and persons of all sexual and gender identities. We seek candidates with qualifications and knowledge to contribute specifically to the further diversification of our campus community.

At Mount Allison, we are committed to ensuring your interview experience is as comfortable and accessible as possible. If you require any accommodations or adjustments during the interview process, please do not hesitate to inform us. Your needs are important to us, and our dedicated team is here to support you by reaching out to People and Culture at hr@mta.ca 

 

Visit our website at www.mta.ca/employment for other employment opportunities at Mount Allison University or to register to receive e-mail notification of new opportunities.