Social Media Coordinator

Location: Kensington, London

Working arrangement: Hybrid - Fridays working from home

Flexible hours option: Start between 8:00 and 10:00am, up to two hours break, finish times from 5:00 PM depending on chosen schedule.

About us

At Luca Faloni, we craft timeless menswear with uncompromising attention to quality, craftsmanship and natural materials.

As we continue to grow internationally, we are looking for a Social Media Coordinator to strengthen our online presence, deepen engagement with our global audience and build meaningful relationships with ambassadors, influencers and content collaborators.

About the role

As Social Media Coordinator, you will take ownership of Luca Faloni’s social media presence, ensuring every channel reflects our brand identity, craftsmanship and values.

Working closely with the Creative and Brand teams, you will help shape the storytelling and content that represent Luca Faloni across social platforms. Your focus will be on channel management, community engagement, content coordination and maintaining a consistent and distinctive brand voice.

A central part of the role will be developing and managing relationships with brand ambassadors, influencers and content collaborators. You will coordinate testimonials, interviews, product features, content partnerships and authentic brand stories that resonate with our audience.

Alongside your core social media responsibilities, you will provide hands-on support to the Brand team in the execution of campaigns, product launches, events and wider marketing initiatives. This will include organisational, logistical and operational support, depending on the requirements of each project.

You will collaborate closely with the Creative, Graphic Design, PR and Performance Marketing teams to ensure a cohesive and impactful brand presence across all touchpoints.

What You Will Do

Social Media Management

• Own the day-to-day management of all Luca Faloni social media channels.
• Plan, maintain and execute the social media content calendar in coordination with the Creative and Brand teams.
• Schedule and publish content across all relevant platforms.
• Write engaging, accurate and brand-appropriate social media copy.
• Ensure content consistently reflects the Luca Faloni tone of voice, visual identity and brand values.
• Coordinate content requirements, deadlines and approvals with internal teams.
• Identify opportunities to improve channel growth, visibility and engagement.
• Stay informed about social media trends, platform developments and emerging content formats.
• Ensure social media activity supports wider campaigns, launches and commercial priorities.

Community Management and Engagement

• Manage and grow Luca Faloni’s online community through timely, thoughtful and engaging interactions.
• Monitor comments, direct messages, mentions and relevant conversations across social platforms.
• Respond to customer and community enquiries in a professional and brand-appropriate manner.
• Build meaningful relationships with followers and encourage ongoing engagement with the brand.
• Identify recurring feedback, questions and audience interests, sharing relevant insights with the wider team.
• Protect and maintain a consistently high standard of brand representation across all online interactions.
• Proactively identify conversations and opportunities that can strengthen the relationship between Luca Faloni and its audience.

Ambassadors, Influencers and Content Collaborators

• Identify ambassadors, influencers, creators and content collaborators who align with the Luca Faloni brand.
• Build and maintain long-term, authentic relationships with relevant partners.
• Coordinate ambassador and influencer outreach, briefs, timelines, approvals and content delivery.
• Organise testimonials, interviews, product features and authentic brand stories.
• Support the development and execution of ambassador and influencer campaigns.
• Ensure all partnership content meets agreed requirements and reflects Luca Faloni’s brand standards.
• Maintain accurate records of relationships, communications, deliverables and results.
• Monitor and evaluate partnership performance based on content quality, audience engagement, reach and wider brand impact.
• Identify opportunities to deepen successful relationships and develop ongoing collaborations.

Content and Brand Storytelling

• Work closely with the Creative team to develop high-quality, engaging social content.
• Brief internal teams and external collaborators on social media content requirements.
• Support the development of content that communicates Luca Faloni’s products, craftsmanship, Italian heritage and brand story.
• Help identify opportunities for testimonials, customer stories, ambassador features and behind-the-scenes content.
• Coordinate the collection, approval and publication of social assets.
• Ensure storytelling remains consistent across social media, campaigns, partnerships and other brand channels.

Brand Campaign and Event Support

• Provide hands-on support to the Brand team in the execution of seasonal campaigns, product launches and wider brand initiatives.
• Assist with the planning and organisation of brand events, activations, launches, dinners and other experiences.
• Support event logistics, including venues, suppliers, guest lists, invitations, products, schedules and supporting materials.
• Coordinate campaign assets, product samples, props and other materials required for campaigns and events.
• Support content production, photoshoots and creative projects where required.
• Help manage project timelines, internal approvals and campaign deliverables.
• Prepare presentations, schedules, briefing documents and supporting materials.
• Liaise with internal teams, external partners and suppliers to ensure projects are delivered accurately and on time.
• Provide practical, administrative and operational support throughout the planning and delivery of campaigns and events.
• Support post-event and post-campaign follow-up, reporting and content coordination.

What We Are Looking For

• Proven experience managing social media for a premium, luxury, fashion, lifestyle or design-led brand.
• Strong understanding of major social media platforms, content formats, trends and best practices.
• Experience managing online communities and building meaningful audience engagement.
• Experience working with ambassadors, influencers, creators or content collaborators.
• Excellent written and verbal communication skills.
• Strong copywriting ability and a clear understanding of brand tone of voice.
• A creative mindset with excellent attention to detail.
• Strong organisational and project-management skills.
• The ability to manage multiple projects, deadlines and stakeholders.
• A proactive, practical and collaborative approach.
• Confidence working across both creative and operational responsibilities.
• Experience using social media scheduling, reporting and analytics tools.
• The ability to interpret performance data and recommend practical improvements.
• A strong understanding of brand consistency and visual presentation.
• An interest in menswear, luxury, craftsmanship and the Luca Faloni brand.
• Experience supporting events, launches or brand activations would be an advantage.

What We Offer

• A competitive salary.
• Clear opportunities for career progression within a growing international business.
• A high level of ownership across social media, engagement and brand partnerships.
• Exposure to a wide range of campaigns, events and brand initiatives.
• The opportunity to develop your career within a premium luxury brand with an expanding international presence.
• A hybrid working arrangement, with Fridays working from home.
• A work-from-anywhere allowance.
• Flexible working hours, with start times between 8:00 and 10:00am.
• Flexible break times of up to two hours, with finish times adjusted accordingly.
• Progressive paid time off.
• A generous employee discount across the Luca Faloni collection.
• Team lunches and company events.
• A collaborative and entrepreneurial working environment where ideas and initiative are valued.
• Beautiful products and a distinctive brand story to represent.

If you are excited about social media, brand storytelling, community engagement and building meaningful relationships with ambassadors, influencers and content collaborators, we would love to hear from you.

Additional Information

We are an equal opportunities employer. We are committed to equality of opportunity and to following practices which are free from discrimination.

Please, inform us confidentially if you may require any special accommodation or clarification concerning our recruitment process.

We deal with recruitment directly so if you are a recruitment agent please do not contact us, we do not require recruitment services and we apply no exception to this rule.

Due to the high volume of applications received, only candidates selected for an interview will be contacted. We appreciate your understanding and thank all applicants for their interest in joining the LUCA FALONI team