Social Media Coordinator

Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Since 2011, Bedrock has invested and committed more than $7.5 billion to develop and restore more than 140 properties.

The Social Media Coordinator supports the planning, coordination, and execution of Bedrock's social media efforts, assisting with content planning, community management, performance reporting, and cross-functional coordination. The role works closely with the Manager, Social Strategy.

Essential Functions

• Assist in building monthly content calendars across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
• Draft social copy, post concepts, captions, hashtags, and basic content briefs.
• Capture and assemble short-form content using an iPhone, including photo, video, and basic editing.
• Monitor comments, direct messages, mentions, and tags across Bedrock social media accounts and respond using approved messaging.
• Pull performance data from platform analytics and assist in weekly and monthly reporting.
• Maintain influencer and creator contact lists, tracking documents, and collaboration records.
• Coordinate influencer campaign deliverables, timelines, content reviews, and approvals, and assist with campaign recaps and performance tracking.
• Partner with Marketing, Public Relations, Property, and Content teams to support social media execution.

Position Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field preferred.
• 1+ year of experience in social media, digital marketing, communications, content creation, or a related field.
• Familiarity with major social media platforms and current content formats.
• Basic understanding of social media analytics and performance reporting.
• Bedrock is an in-person, five-day-a-week workplace.