Social Media Coordinator

Who Are We?

At BaseCamp Franchising, we are revolutionizing the apparel retail industry through our two fast-growing resale brands, Uptown Cheapskate and Kid to Kid. We take an entirely new approach to clothing resale, offering a vast assortment of in-demand brands at unbeatable prices, all in a boutique-style shopping environment. Thanks to this unique combination, BaseCamp has more than doubled sales to over $350 million over the past 5 years, with a huge wave of growth still on the horizon.

We have sustainability at our core and recycle tens of millions of items each year through our growing network of over 300 franchised stores. We are also strong advocates of the upcycling ethos: shopping resale can make the world a better, cleaner, and more sustainable place while helping families save money at the same time.

As one of the fastest-growing franchise systems in the country, we are privileged to help hundreds of entrepreneurs find success by owning and operating Uptown Cheapskate and Kid to Kid stores. Continuous improvement and innovation are the cornerstones of our culture, and our top priority is to maximize the impact our franchisees have in their local communities. Our two brands are expanding rapidly, and we are looking for people who are excited to join us in our mission to make Uptown Cheapskate and Kid to Kid the two preeminent brands in resale.

What You’ll Do

As the Social Media Coordinator, you will manage and grow the day-to-day organic social presence of Uptown Cheapskate and Kid to Kid’s corporate channels, support content creation efforts for our paid media efforts, and help develop franchisee-facing tools and resources.

Content Creation, Production & Organization

• Conceptualize, create, and edit engaging social-first content for organic and paid campaigns, including short-form videos, photography, graphics, and other emerging formats.
• Edit videos and images using tools like CapCut, Canva, or Adobe Creative Suite.
• Adapt content into multiple formats (9:16, 1:1, 16:9, etc.) for different platforms and campaigns.
• Stay current on fashion, resale, and social media trends to keep our brands relevant, timely, and fun.

Organic Social & Community Management

• Develop, schedule, and publish posts across Instagram, TikTok, Facebook, Pinterest, and other digital platforms.
• Write captions and maintain a consistent brand voice across our two distinct concepts, Uptown Cheapskate and Kid to Kid.
• Monitor comments, DMs, tagged content, and mentions, and engage with our communities daily.
• Manage and monitor UGC, influencer content, and outreach.
• Maintain social media tools, templates, trackers, and content calendars to streamline workflows.
• Track performance metrics and surface insights about engagement, recurring themes, and customer sentiment.

Social Media & Team Support

• Maintain LinkedIn content for BaseCamp, Uptown Cheapskate, and Kid to Kid.
• Educate franchisees on social media and marketing fundamentals so they can effectively use their social channels at the local level.

What We’re Looking For

• 2-4 years experience managing social media accounts for a brand, agency, or business.
• Bachelor’s Degree in Marketing, Advertising, Communication, or related field (OR experience in social media).
• Trend-savvy: deep awareness of what’s happening on TikTok, Instagram, and other platforms, with the ability to quickly adapt formats for brand use.
• Strong writing and storytelling skills with an eye for brand voice.
• Familiarity with scheduling and analytics tools.
• Understanding of paid social basics (boosting posts, targeting, budgeting).
• Creative skills in photo/video editing (CapCut, Canva, Adobe Premiere/Photoshop a plus).
• Organized and detail-oriented; comfortable managing a content calendar.
• Customer-service mindset for handling community interactions with care.
• Strong communication, collaboration, and follow-through.
• Strong desire to learn, with a can-do attitude.
• Passion for fashion and secondhand shopping is a huge plus!
• Ability to create or maintain training materials, guides, or checklists for internal teams or franchisees.

What Else Do I Need to Know?

This role is based at our headquarters in North Salt Lake, UT at the base of the Wasatch mountains. We offer competitive pay and benefits that include:

• Competitive salary with a total compensation target of $60,000-$70,000 depending on level and type of experience
• Health insurance plans
• 401k retirement plan matching (up to 5%)
• Paid Time Off (PTO), paid holidays & paid parental leave
• Employee discounts at our stores
• Opportunity to be part of a rapidly expanding company with a positive global impact

We take personal and professional development seriously and actively invest in training opportunities for our employees. We strive to be a fun and authentic place to work, actively collaborating across departments and celebrating each other’s accomplishments. If a fast-paced environment with diverse opportunities to learn and grow fits with what you are looking for, we would love to meet you.