Social Media Coordinator and Content Creator II

About Pirq

Pirq is one of the fastest-growing wellness brands in the US, on a mission to make healthy living easier, tastier, and more energizing. Inspired by founder Minal Bhakta’s mom and her lifelong love of turmeric, Pirq brings together functional ingredients in craveable, indulgent plant-based protein shakes and refreshing hydration mixes.

With national distribution across leading retailers and a rapidly expanding footprint, Pirq is building a bold, category-defining brand and a passionate, driven team to help shape what comes next.

THE ROLE

We're looking for a highly creative, trend-obsessed Content Creator to join our growing team and help shape the social presence of one of the fastest-growing wellness brands in the U.S. If you genuinely live on social media and know how to turn emerging trends, cultural moments, and fresh ideas into scroll-stopping content, this role is for you.

This is a hands-on, in-the-room role where you'll concept, script, film, and edit content across TikTok, Instagram, Meta, and whatever platform takes off next. You'll collaborate cross-functionally to bring product launches, campaigns, partnerships, and retail moments to life while helping shape how millions of people experience Pirq.

You'll be equal parts creator, producer, and project manager—comfortable pitching bold ideas, getting behind the camera, editing content, and delivering high-quality work on deadline. We're looking for someone who can move quickly, think creatively, and turn ideas into content that people genuinely want to watch, share, and engage with.

KEY RESPONSIBILITIES

Content Creation & Production

• Own the end-to-end production of high-quality photo and video content, from filming and editing through final delivery across organic social and paid channels.
• Develop platform-first content for TikTok, Instagram Reels and Stories, Pinterest, and Meta, adapting creative to the unique audience, format, and culture of each platform.
• Execute both planned, storyboard-driven concepts and real-time content opportunities, staying ahead of trends and identifying reactive, culturally relevant, and evergreen ideas.
• Operate with a high-output “film factory” mindset, consistently producing fresh, engaging creative at speed and scale without sacrificing quality.
• Capture a wide range of brand content, including lifestyle and product storytelling, in store retail, behind-the-scenes moments, events, and authentic UGC-style creative.

Innovation & Trendspotting

• Stay ahead of emerging trends, sounds, memes, creators, and platform shifts, identifying opportunities before they become oversaturated.
• Identify emerging formats and quickly translate them into engaging, on-brand creative that feels native to each platform.
• Spot cultural moments, trends, and conversations where the brand can authentically join in and turn timely opportunities into awareness, engagement, and audience growth.

Storyboarding & Creative Development

• Consistently bring a steady stream of fresh, culturally relevant content ideas to the team and turn them into actionable concepts each week.
• Test new creative concepts, analyze and learn from performance data, and continuously optimize content based on audience behavior and real-time insights.

Cross-Functional Collaboration & Project Management

• Manage and coordinate incoming content requests from Brand, Retail, PR, Partnerships, Influencer, Paid Media, and Lifecycle Marketing teams.
• Prioritize content initiatives based on business objectives, campaign priorities, product launches, and key brand moments.
• Own the content calendar and production workflow, ensuring timelines, deliverables, approvals, and asset distribution. Stay highly organized and on schedule.
• Work closely with Paid Social to identify creator content opportunities, support creative testing, and scale performance through Paid Ads.
• Collaborate with Retail and Field Marketing to develop content that amplifies retail launches, promotions, and drives in market awareness.
• Build and nurture an authentic brand community by engaging with followers and serving as the brand’s voice across comments and conversations.

REQUIRED SKILLS AND EXPERIENCE

Influencer & Creator Experience

• 2–3+ years of experience creating social-first content, ideally within CPG, lifestyle, beauty, food & beverage, or other consumer-focused brands.
• Proven track record of creating high-performing content across TikTok, Instagram, and Meta.
• Strong video editing skills with experience using CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, and/or similar editing platforms.
• Strong experience managing content publishing and asset organization platforms, with a proven ability to keep workflows organized and efficient across tools such as Sprout Social, Air, and Asana.
• Confident shooting on both iPhone and professional camera systems, including DSLR and mirrorless cameras.
• Strong instincts for storytelling, copywriting, scripting, and developing compelling social-first narratives.
• Deep fluency in internet culture, including emerging trends, social media platform mechanics, creator behavior, and what drives genuine audience engagement.
• Comfortable both in front of the camera and directing talent, creators, and team members behind it.
• Highly organized with the ability to manage multiple projects, deadlines, and stakeholders without losing attention to detail.
• Fast, adaptable, and comfortable operating in a dynamic startup environment where priorities can shift quickly.
• Experience with AI-powered tools for content creation, editing, ideation, or workflow optimization is a plus.

DTC & Wellness Awareness

• Consumer brand experience preferred, especially in beauty, wellness, food and beverage, or supplements
• Understanding of how content drives paid social, retail, and subscription growth

Bonus

• You’ve built and grown a social presence of your own, created UGC and direct-response content that drives real results, and know how to collaborate with influencers and creator talent. You’re genuinely passionate about wellness, deeply immersed in internet culture, and have a knack for spotting the next TikTok trend before it takes off.

Location

• Austin, TX
• 4 days in office/1 day remote

Compensation

• $65,000 - $85,000 base salary plus bonus.
• Medical, dental, and vision benefits.
• Final base salary depends on market conditions, minimum wage requirements, and individual qualifications assessed during the interview process; the range above is a guideline and may be adjusted.

How to Apply

We want to see how you think strategically, build meaningful creator relationships, and drive results. Please submit the following:

1. Video: Tell us about a social media campaign or content initiative you’ve led. Share how you developed the strategy, identified the right trends and content opportunities, created and coordinated the content, and measured performance. We’d especially love to hear about a piece of content or campaign that significantly increased engagement, reach, community growth, or conversions and what you learned from the results.
2. Resume: Highlight your social media management and content creation experience, including the platforms, tools, and content formats you’ve worked with. Share measurable impact where possible, including content volume, audience growth, engagement, reach, impressions, conversions, or other key performance metrics.

Email both materials to careers@drinkpirq.com with the subject line “Social Media Coordinator and Content Creator II, [Your Name]”.

 

Pirq is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability status.