Social Media & Content Manager

Please read this Job Description alongside the Virtue Vets Candidate Pack.

The Candidate Pack provides important information about Virtue Vets, our culture, values, growth plans, working environment and the Virtue Vets Success Pillars. This Job Description focuses specifically on the purpose, responsibilities and requirements of the role.

Social Media & Content Manager

About Virtue Vets

Virtue Vets is London’s premier next-generation veterinary care and pet wellness clinic group. We deliver exceptional clinical care alongside a premium, highly personalised experience in beautifully designed clinics. We are scaling and building a 100-clinic network across the UK.

Purpose of the Role

We are seeking a Social Media & Content Manager who is equally creative and analytical: someone who sets the strategy, creates the work themselves and is accountable for the results it delivers. You will concept, shoot, write, design and edit the majority of what we publish, working directly with the CMO in a high-autonomy role.

You must be a strong visual thinker, an excellent copywriter and meticulous about detail, and equally at home reading performance data and changing the plan because of it. Being a pet owner is a genuine advantage.

Prior Experience

You must have held a Social Media Manager or Content Manager role at a premium direct-to-consumer business, such as high-end gyms, spas, aesthetic clinics, hospitality or luxury experiences. A portfolio of original content you created yourself is essential, alongside evidence of the results it delivered.

Key Responsibilities

Strategy and Planning

• Own the social and content strategy, including the content pillars, formats and channel mix, aligned to Virtue Vets’ brand positioning and business objectives.
• Build and manage a content calendar that stays several weeks ahead, planning campaigns and key moments in advance.
• Run a continuous test-and-learn approach across formats, hooks and subjects, staying ahead of platform and cultural shifts.

Content Creation and Production

• Concept original content ideas, from single posts to multi-part series and full campaigns.
• Shoot your own photo and video content in clinic, at events and on location, directing vets, nurses, clients and pets.
• Edit video for Reels and TikToks, including subtitles, transitions, music and pacing, using CapCut, Premiere Pro or similar.
• Produce all graphic design assets independently using Canva, Adobe Creative Suite or Figma.
• Write compelling, on-brand copy with meticulous attention to tone, grammar and consistency.
• Own every element of each post and publish daily across Instagram, TikTok, YouTube, Facebook and LinkedIn, with zero tolerance for errors.

Performance and Paid Social

• Own the performance targets for social: reach, follower growth, engagement, website traffic and contribution to enquiries and new client bookings.
• Own the paid social budget across Meta and other relevant platforms, and be accountable for the return it delivers.
• Analyse performance at individual asset level and feed what you learn straight back into production.
• Report to the CMO on a clear rhythm: what happened, why, what you are changing and what you expect it to deliver.

Community, Influencers and Events

• Manage comments and DMs across every platform, responding promptly and on-brand, and escalating clinical or sensitive matters without delay.
• Brief, coordinate and publish influencer and ambassador content, and repurpose it across our own channels.
• Attend Virtue Vets events and clinic activations to capture authentic, real-time content.

Knowledge, Skills and Experience

Essential

• Proven experience as a Social Media Manager or Content Manager at a premium direct-to-consumer brand.
• A portfolio of original content you created yourself, demonstrating photography or videography, graphic design and copywriting.
• Confident shooting photo and video, and comfortable directing people in front of the camera.
• Strong video editing and graphic design skills using tools such as CapCut, Premiere Pro, Canva, Adobe Creative Suite or Figma.
• Exceptional copywriting ability and meticulous attention to detail.
• Strong analytical ability: fluent in platform analytics, Meta Ads Manager and GA4, with a track record of using data to improve content.

Desirable

• Experience in veterinary, pet care, wellness, hospitality or luxury lifestyle sectors.
• Experience owning a paid social budget and reporting on return.
• Being a pet owner or having a genuine affinity with animals.

Personal Attributes

We’re looking for someone who:

• Is genuinely both creative and analytical, moving easily between concepting a shoot and interrogating a report.
• Has an exceptional eye for detail and a strong aesthetic sensibility.
• Is deeply immersed in social media culture and knows instinctively what works on each platform.
• Takes ownership, works at pace and holds themselves to a high standard.

Success in the Role

People who thrive in this role:

• Build a social presence that reflects the Virtue Vets brand at the highest level.
• Produce content that stops the scroll, grows our community and drives enquiries.
• Hit the growth and contribution targets they set, and know exactly why.
• Consistently demonstrate the Virtue Vets Success Pillars.

Why Join Virtue Vets?

• Work directly with the Founder and CMO in a high-impact, high-autonomy role.
• Exposure to all aspects of building a premium, category-defining brand.
• Join a high-performing, ambitious team that is scaling rapidly.
• Competitive salary and genuine career progression as we grow.

Job Description Review

This job description outlines the main responsibilities and requirements of the role. It is not intended to be an exhaustive list and may be reviewed and amended from time to time to meet the needs of the business.