Social Media & Content Manager

⭐Job title: Social Media & Content Manager

📍Location: Daresbury, Warrington

📝Contract: Permanent

Role purpose

The Social Media & Content Manager will own the social media and content strategy across Fox Pharma, MedFx and the DD Aesthetics brand portfolio.

This is both a strategic and hands-on role. The successful candidate will set the direction for each social account, lead the end-to-end content programme, and work with the Brand & Social Media Executives to ensure high-quality, commercially relevant activity is delivered consistently.

Key Responsibilities

Social media strategy

• Develop and own differentiated social media strategies for Fox Pharma, MedFx and each priority brand account.
• Refine the purpose, target audience, content pillars, tone of voice and commercial role of each social channel.
• Translate annual brand priorities and growth plans into channel-specific social strategies.
• Build structured plans across Instagram, LinkedIn, TikTok, YouTube and other relevant platforms.
• Maintain a clear balance between brand-building, education, community, product and commercially focused content.
• Identify emerging platform trends, formats and audience behaviours relevant to the professional aesthetics market.
• Recommend where channels or accounts should be prioritised, consolidated or reduced based on strategic value and available resource.
• Ensure social activity connects customers to relevant website, Education Hub, training, registration and purchasing journeys.
  
  

Content strategy

• Own the overarching content strategy across the DD Aesthetics brand portfolio.
• Develop clear content pillars for Fox Pharma, MedFx and the priority brands.
• Work with the Brand & Campaign Manager to build and maintain an integrated content calendar aligned with campaigns, launches, commercial priorities, seasonal opportunities and industry trends.
• Turn brand positioning and product propositions into engaging, useful and differentiated customer content.
• Plan content across the full customer journey, from initial awareness and education through to consideration, conversion, repeat purchase and advocacy.
• Create content that addresses practitioner questions, objections, knowledge gaps and barriers to product adoption.
• Establish a structured approach to repurposing content across social media, CRM, paid media, ecommerce, the Education Hub, BD and sales enablement.
• Translate clinical evidence, protocols, treatment techniques and product information into accessible and credible practitioner content.
• Work with internal clinical experts, trainers, KOLs and practitioners to identify valuable and commercially relevant content topics.
• Develop complete content plans for priority product launches, covering pre-launch, launch, conversion and post-launch phases.
• Work with the Campaign Manager to translate campaign objectives and customer journeys into channel-specific content.
  
  

Content production

• Own the content production process from initial idea and brief through to creation, approval, publishing and performance review.
• Write and edit content including captions, scripts, articles, interviews, briefs, social posts and educational copy.
• Brief the Creative team on required design, photography, video and motion assets.
• Maintain organised content libraries so valuable assets can be easily found, reused and adapted.
• Improve content-production efficiency by creating repeatable formats, templates and workflows.
  
  

Community management and social lead generation

• Establish the community-management approach across all relevant social accounts.
• Capture customer questions and feedback to inform future content, campaigns and product education.
• Identify engaged prospects and establish appropriate handover routes to the BD or Customer Service teams.
• Develop ManyChat and similar social automation journeys for welcome messages, protocol requests, lead capture and customer enquiries.
• Use social listening to identify relevant conversations, competitor activity, emerging trends and audience sentiment.
• Encourage customer participation, advocacy, reviews and user-generated content.
  
  

Essential

Experience and knowledge

• Strong experience in social media, content marketing or brand content roles.
• Experience developing and delivering multi-channel social and content strategies.
• Experience managing multiple brands, audiences or social accounts.
• Strong knowledge of major social platforms and their respective formats and audiences.
• Strong copywriting, editing and storytelling skills.
• Experience managing content production from briefing through to delivery.
• Ability to balance strategic planning with hands-on delivery.
• Strong project-management and stakeholder-management skills.
  
  

Desirable

• Experience in aesthetics, healthcare, beauty, pharmaceuticals or another regulated sector.
• Experience translating clinical or technical information into accessible content.
• Understanding of CRM, paid media, SEO and ecommerce customer journeys.
• Experience operating within a multi-brand portfolio.
  
  

Skills And Behaviours

• Commercially aware and able to connect content activity to business outcomes.
• Creative and confident generating original ideas.
• Strategically minded while remaining comfortable with hands-on delivery.
• Strong understanding of brand positioning and audience needs.
• Highly organised and capable of managing multiple brands and deadlines.
• Strong attention to detail, accuracy and brand consistency.
• Proactive, collaborative and solutions focused.
• Comfortable using data to challenge assumptions and improve activity.