Social Media Content Creator & Influencer Mgmt

Key responsibilities

• End-to-end content generation: concept, script, shoot, and edit high-volume short-form video and static assets for TikTok, Instagram Reels, YouTube Shorts, and Pinterest
• On-camera brand ambassador: act as a recognizable voice and face of the brand, hosting styling segments, product demonstrations, retail store walkthroughs, and educational content
• Trend capturing and execution: maintain an always-on approach to social listening and adapt viral trends, trending audio, and cultural moments quickly and authentically
• Copywriting: draft platform-appropriate captions, video text overlays, and interactive elements such as polls and Q&As
• Influencer discovery and sourcing: identify, vet, and build relationships with micro, macro, and nano influencers who align with brand values
• Campaign administration: send pitches, manage product gifting and shipping logistics, and make sure creators receive briefs on time
• Deliverable and contract tracking: monitor influencer contract compliance and submission deadlines, review creator drafts against brand guidelines, and ensure content is published on schedule
• UGC curation: scout and curate customer- and creator-generated content for organic channels
• Community engagement and reporting: engage daily in comments, DMs, and brand mentions; track weekly and monthly social performance metrics including views, engagement rates, click-throughs, and creator ROI
• Omnichannel support: work with retail, PR, and local events teams to capture and promote in-store events and new store openings

Qualifications

• 2-5 years of hands-on experience in social media content creation, digital copywriting, or influencer marketing; omnichannel retail or consumer lifestyle experience highly preferred
• A strong portfolio or active social handles showing video editing, mobile photography, on-camera presence, and storytelling, particularly on TikTok and Instagram Reels
• Proficiency with mobile shoot setups and mobile-first editing tools such as CapCut, Premiere Rush, InShot, and Canva; familiarity with social management tools such as Sprout Social, Later, or Dash Hudson is a plus
• Basic understanding of influencer trends, content licensing, FTC guidelines, and the influencer collaboration lifecycle
• Bachelor's degree in Marketing, Communications, Creative Writing, Public Relations, or a related field, or equivalent real-world creator experience

Full time, corporate, on-site in San Diego. Occasional travel to stores, brand events, and influencer activations. Salary range $63,800 to $105,600.