Social Media Content Creator

The Social & Content Creator sits within the Ecommerce & Digital team and plays a key role in leading and owning the Social Media Strategy, developing, creating, and translating brand creative into high-performing, platform-native digital content.

About the Role

This role works closely with the Creative/Brand team to develop and adapt campaign shoots, lookbooks, and brand assets into engaging social content, video edits, email creative, homepage assets, and paid media formats.

It is a social-first, video-led role — but with strong graphic design capability to support ecommerce performance and digital campaigns. You will act as the bridge between brand storytelling and digital execution.

Responsibilities

• Social & Video Content (Primary Focus)
• Own social media strategy and content calendar.
• Develop concepts from inception: research, scope, produce, edit, and deliver short-form videos and images based content across channels (including reels, TikTok, Stories, paid social).
• Adapt brand campaign footage and imagery into platform-native formats.
• Develop trend-led, reactive, and campaign-aligned content.
• Plan and schedule social content in line with trading priorities.
• Manage day-to-day community engagement across channels.

• Post-Production & Creative Adaptation
• Work closely with the Creative/Brand team to repurpose shoot content for digital use.
• Edit campaign footage into social cut-downs and paid ad variations.
• Prepare assets for multiple placements (organic, paid, email, homepage).
• Support shoot preparation, mood boards, and post-production workflows.
• Ensure brand consistency across all digital touchpoints.

• Ecommerce & Digital Creative Support
• Design email campaign graphics (e.g. Klaviyo builds).
• Create homepage banners, landing page visuals, and promotional assets.
• Develop paid media creatives in collaboration with Growth/Digital Marketing.
• Support PDP visual updates and trading moments.
• Optimise assets for performance across web and mobile.

• Community & Customer Experience
• Respond to comments and DMs in line with brand tone of voice.
• Escalate order-related queries to the Ecommerce/CS team.
• Identify common customer feedback and inform content or FAQ updates.
• Support overflow during key campaign or peak trading periods.