Social Media Content Creator

GUSH is a new generation of women's wellness, making cycle-synced gummy supplements for every phase of your menstrual cycle. We're here to make understanding your body less complicated, more accessible and a whole lot more fun.

We're building a brand that talks about periods, hormones and women's health without the jargon or outdated taboos.

Our mission? To help people feel like themselves, every bloody day.

And we're looking for someone creative, ambitious and a little bit obsessed with social media to help us bring GUSH to life.

The role

We're looking for a Social Media Manager who gets the internet, knows what makes people stop scrolling and wants to help build a brand from the ground up.

This isn't just about scheduling posts and keeping our Instagram looking pretty. We want someone who can bring fresh ideas to the table, spot trends and create content that gets people talking.

You'll work closely with our tean to shape GUSH's social presence, grow our community and make some noise in the women's wellness space.

What you'll be doing:

• Owning our TikTok and Instagram, from content strategy and creative concepts to filming, editing and posting.
• Creating scroll-stopping content.
• Staying ahead of trends, cultural conversations and everything happening in the world of social media (in our slice of the world).
• Building and managing our content calendar, including product launches, campaigns and collaborations.
• Growing our community and engaging with followers.
• Tracking performance, experimenting with new ideas and figuring out what actually drives engagement and growth.
• Working together with the team to turn big ideas into exciting campaigns.

Who we're looking for

• Creative minds, chronically online people and natural storytellers, we're looking at you.
• You're someone who takes initiative, has strong creative instincts and isn't afraid to pitch an idea that's a little outside the box.

You'll ideally have:

• A strong understanding of TikTok and Instagram, including trends, algorithms and what makes content perform.
• Experience creating and executing social media strategies, ideally for a consumer, lifestyle or wellness brand.
• Excellent copywriting skills and the ability to adapt your tone to a bold, playful brand voice.
• Confidence filming and editing short-form video, with experience using tools like CapCut and Canva.
• An eye for aesthetics, storytelling and creating content that feels authentic rather than overly polished.
• Experience using social media analytics to understand what's working and what could be better.
• A genuine interest in wellness and building communities.
• Most importantly, we're looking for someone who's proactive and full of ideas.