Social Media Content Creator

Role Description We're looking for a Content Creator to become an early, key member of the team and be the face and voice of Brew Chew across organic social. This is a hands-on creator who lives on camera — making the daily, native, personality-driven content that makes people stop scrolling, while weaving Brew Chew naturally into your own personal-style content.

You'll own our organic presence day to day — ideating, filming, and editing content for Instagram and TikTok that feels authentic, fun, and product-forward, while keeping the behind-the-scenes energy that makes us us. You'll bring the brand to life every single day and grow both Brew Chew's audience and your own personal brand alongside it — working side by side with the founders as Brew Chew becomes the next big gum brand.

This role is for a self-starter with a serious bias for action — a creator who isn't afraid of the camera, obsesses over trends, and wants real ownership of the content from day one.

Resumes, impressive titles, and where you went to school does *not* matter. Committing 100% to what is being built into the long-term vision is everything.

Compensation: 

Salary Range: $50,000–$80,000

Company Description Brew Chew is an early stage, fast growing CPG startup. Brew Chew is a first-of-its-kind all-natural, teeth-whitening chewing gum.

Brew Chew started with a simple realization: most gum hasn't meaningfully changed in decades — and not in a good way. Walk down the gum aisle and you'll find synthetic gum base (made with plastic), artificial sweeteners, and ingredients most people would never choose if they slowed down to read the label. Meanwhile, everything else evolved. Food, skincare, supplements, even toothpaste got better. Gum stayed stuck in the past. That disconnect is why it exists.

Brew Chew set out to make an everyday gum that fits a modern routine: all-natural chicle gum instead of plastic-based fillers, whitening ingredients and removing stains after coffee, instead of harsh chemicals, and packaging you'd feel good pulling out in public.

This is a fast-growing CPG startup scaling DTC — and working to break into retail next year — all while taking on a $20B industry.

What you'll do:

• Own our organic social day to day — Instagram and TikTok content from idea to post 
• Be one of the primary faces of the brand on camera, and create personal-style content that weaves Brew Chew in naturally 
• Film and edit native, trend-forward content — Reels, TikToks, behind-the-scenes, man-on-the-street, and other in-the-wild content
• Keep a consistent posting cadence and jump on cultural moments fast
• Edit your own content with a strong eye for hooks, pacing, and retention (CapCut, Adobe, Canva) 
• Engage with our community — comments, DMs, and building real relationships with followers, and show up to shoots ready to create — on camera and behind it

Qualifications & Capabilities:

• A self-starter who takes strong initiative and loves to create — with a serious bias for action
• Obsessed with internet culture and what makes content actually perform
• Thrives in a fast-paced, entrepreneurial environment and stays comfortable with ambiguity — without losing attention to detail or quality

Experience: 

• 2+ years building personal and/or brand content on Instagram and/or TikTok
• A personal account, portfolio, or content examples that show your style and your ability to grow an audience 
• Bonus: experience creating content in Food & Beverage, CPG, or wellness/lifestyle

Skills:

• Strong, natural on-camera presence and an authentic personal-brand style
• Hands-on editing proficiency (CapCut, Adobe, Canva)
• Strong grasp of hooks, formats, trends, and what performs on each platform 
• Comfortable creating content across Instagram, TikTok, YouTube, and beyond