Social Media & Content Coordinator

Social Media & Content Coordinator

TFY (TOTESFORYOUU)

St Ives, Cambridge - Full-time - Hybrid Work · £32,000

About TFY

TFY is a Cambridgeshire based bag brand, founded in 2020, best known for our tote bags. We're a small, founder-led team that's growing fast, and we're now making our first hire. You can see what we do at wearetfy.com and on Instagram and TikTok at @totesforyouu.

The role

We're looking for a creative, hands-on Social Media & Content Coordinator to join us as our first team member. You'll work closely with both founders to grow TFY's social presence. That means coming up with ideas, filming and editing content, running our channels day to day, and helping plan the shoots, campaigns and launches behind every new bag.

This is a boots-on-the-ground role. You'll be in front of the camera and behind it, and you'll have real ownership and influence over how the brand shows up online. If you love fashion and accessories, live on TikTok and Instagram, and want to help build a brand from the inside, we'd love to hear from you.

As our first hire, you'll have a real seat at the table and the chance to build our content from the ground up, shaping the role as we grow. No two weeks will look the same: some will be back-to-back shoots, others planning a launch, editing on the go, or travelling abroad for our seasonal shoots.

What you'll do

Content creation

• Come up with your own content ideas to promote our bags, staying on top of trends, sounds and formats
• Film content on your own and alongside the founders, both on camera and behind it
• Edit short-form video for TikTok, Instagram Reels and Stories
• Create graphics and assets in Canva

Social media and community

• Post content regularly across our channels and write captions in TFY's tone of voice
• Keep an eye on comments and DMs and reply to them, building a friendly, engaged community
• Flag customer questions or issues to the right person on the team
• Track what's performing and use those insights to improve our content

Shoots, campaigns and launches

• Work with the founders on campaigns and upcoming bag releases
• Plan shoot days: what content we need, which bags need shooting, the angles, shots and setups
• Put together a PDF breakdown for each shoot or bag (shot lists, mood boards, schedules, styling and props)
• Be on set at photo and video shoots, keeping everything organised and on schedule
• Bring campaigns to life from start to finish, not just plan them
• Come up with campaign concepts and lead the creative direction alongside the founders
• Pitch fresh, out-of-the-box ideas with confidence: we want someone who isn't afraid to bring their own ideas to the table

What we're looking for

Essential

• At least 2 years' experience creating content, such as UGC or brand content, ideally in fashion or accessories (in-house, freelance or your own channels all count)
• A portfolio or examples of content you've filmed and edited yourself
• Confident filming and editing short-form video, using CapCut, Premiere Pro or similar
• Comfortable on camera
• Strong Canva skills
• A good understanding of TikTok and Instagram: what performs and why
• A basic understanding of how retail and e-commerce brands work, plus a genuine interest in bags and accessories
• Organised and proactive, able to plan ahead and manage your own workload
• Good writing skills for captions and replies
• Able to travel abroad for seasonal shoots

Nice to have

• Photography skills
• Experience planning or coordinating shoots
• An understanding of paid social or influencer content

You'll thrive here if you...

• Are naturally immersed in social media: you live on these platforms, not just work on them
• Have high agency: you spot the content before anyone asks and push ideas further than the brief
• Challenge the brief and always chase what's exciting over what's expected
• Love variety: different environments, being on the go, no fixed routine
• Can work independently between check-ins
• Genuinely enjoy the work and want to keep learning as the role grows

Working pattern

• Full-time, hybrid: usually two-three days a week in person in office, with the rest remote
• Shoot days: occasional extra days on location or in the studio when shoots are on
• Travel: we go abroad for a few days for our summer and autumn shoots, and you'll be expected to come with us

Salary

• £32,000 per year

Holiday allowance

• 28 days, including bank holidays

How to apply

Send the following to totesforyouu@gmail.com :

• Your CV
• 2–3 pieces of content you've made (organic, UGC or brand) that you're proud of, and why
• A few lines on why you'd love to work for TFY
• A link to your LinkedIn or social media profile
• One or two creators or brands whose content you're loving right now, and what they're doing that works
• Bonus points - one or two content ideas for our bags

Closing date: 15th Nov