Social media and content creator

Role: Social Media & Content Creator- Wakefield

Salary: £33k- £35k DOE

Hours: Monday- Friday 40 hours per week

Benefits:

• Hybrid Working 3: days in office
• Flexible Working Times
• Social events
• Pension scheme
• Health and wellbeing initiatives

Position Overview:

Elevation Recruitment are partnering with a fast growing manufacturer and e-commerce retailer.

Unlike many online competitors, they design and manufacture our own products right here in the UK.

Organic social content will play an increasingly important role in driving awareness, increasing engagement, strengthening brand relevance and supporting long-term commercial growth.

This is an opportunity to join a fast-moving business and help shape how our brands show up across social platforms at scale.

Job Summary

Reporting to the Marketing Manager, we’re looking for a highly creative, culturally connected and commercially driven Social Media and Content Creator to own and scale our organic social presence across a portfolio of leading home and brands.

This role goes far beyond publishing content. You’ll operate as an in-house content creator, storyteller and growth driver developing ideas, creating social-first campaigns and building content that increases brand awareness, audience engagement and ultimately contributes to commercial growth.

Working across multiple brands and channels, you’ll create content ecosystems rather than isolated posts developing repeatable formats, content series and audience-led storytelling designed to grow reach, community and customer demand.

This is a highly hands-on role for someone obsessed with content, trends and platform behaviour, but equally comfortable using data and performance insight to guide creative decisions.

The focus is on organic content strategy, content production, community growth and performance optimisation aligned to wider brand and business objectives.

Responsibilities:

Organic Social content strategy & Growth

• Own and evolve the organic social content strategy across multiple brands.
• Build scalable content frameworks balancing:
• Brand storytelling
• Product education
• Trends and culture
• Seasonal activity
• Inspiration-led content
• Community engagement
• Commercial priorities
• Identify opportunities to increase social discoverability, relevance and audience demand.
• Develop content pillars, recurring content series and repeatable social formats designed to drive sustainable audience growth and engagement

Content Creation & Creative Production

• Own end-to-end content creation across Instagram, Facebook, TikTok, Pinterest, YouTube and emerging platforms.
• Translate wider brand campaigns, product launches and seasonal activity into platform-native content tailored to each channel.
• Create content that balances creativity, entertainment, inspiration and commercial impact.
• Short-form video
• Static content
• Carousels
• Stories
• Motion content
• Social-first campaign assets

Campaign Development & Creative Ideation

• Develop and lead ideas for organic social campaigns, launches and ongoing content series.
• Identify reactive content opportunities and bring ideas to market quickly.
• Drive a culture of creative experimentation and continuous testing.
• Generate fresh, proactive ideas aligned to:
• Platform behaviour
• Audience interests
• Cultural moments
• Emerging trends
• Seasonal opportunities

Videography & Editing

• Plan, capture and edit high-quality social-first content.
• Film both in-house and on-location where required.
• Maintain a fast-turnaround content workflow.
• Edit video content to a high standard including:
• Captions
• Motion graphics
• Sound
• Transitions
• Platform optimisation
• Create engaging:
• Reels
• TikToks
• Stories
• YouTube Shorts
• Behind-the-scenes content
• Lifestyle content
• Product-focused content

Essential Requirements:

• Hands-on creation - personally filming, editing and designing content, rather than primarily managing calendars or briefing others.
• Strong graphic design and visual skills alongside short-form video creation.
• Organic strategy and growth - developing content pillars and recurring series, testing ideas and using performance insight to continually improve.
• Commercial awareness - understanding why content performs and how organic social supports wider brand and business objectives.
• Evidence of their own work - ideally portfolios should clearly identify content they have personally created, filmed, designed or edited.