Social Marketing Specialist

Busch Gardens Tampa Bay (SeaWorld Parks & Entertainment) is hiring a part-time Social Marketing Specialist.

Responsibilities

• Enthusiastically represent the parks through all owned social media channels.
• Partner with the Marketing Team to develop, compile, produce, edit, and oversee social media and its content, to drive awareness, engagement, and revenue for the parks.
• Plan, manage and execute the social media calendar based on park content and larger brand initiatives.
• Community management on social media channels and regular collaboration with guest services.
• Work with agencies and internal resources to develop creative assets for paid media, digital channels and in park, including leading and organizing content shoots.
• Manage and execute the influencer program with the goal of achieving reach and strong UGC assets.
• Assist with creative direction and development of content brand imagery (photo, video, graphic).
• Manage the internal asset library and camera and production equipment inventory.
• Online brand monitoring and social reporting.
• Partner with PR/Communications to drive integrated storytelling.

Requirements

• 2+ years of social media and content creation experience
• Experience in content development for a growing social audience
• Experience with Google Analytics and other measurement tools
• Intermediate Photoshop and video-editing software (iMovie, Final Cut Pro, etc.) experience
• Photo and video skills; strong organizational skills
• Ability to lift 20 pounds and push/pull up to 50 pounds