Social Manager, Ads Marketing

As the Ads Social Marketing Manager, this role shapes how Netflix tells its advertising story across social platforms, reaching advertisers, agencies, and industry partners with the same creative instinct and storytelling craft Netflix brings to consumer social. The role translates Netflix's Ads value proposition, research, and product innovation into compelling, channel-specific narratives that build awareness, consideration, and preference for Netflix Ads, primarily on LinkedIn and other industry channels.

Key Responsibilities

• Develop and implement an integrated social and digital strategy for Netflix Ads, focused on LinkedIn and other platforms where advertisers and agencies are active
• Translate Ads Marketing narratives, product positioning, research, case studies, and event moments into audience-first content for media buyers, CMOs, planners, and industry influencers
• Serve as the primary Social partner for Ads Marketing, aligning on go-to-market plans, messaging, and campaign timelines
• Manage all Ads-related channel programming, including content creation, scheduling, and approvals
• Define and reach target audiences (agencies, brand marketers, CMOs, planners, trading desks, industry press) and track performance against clear KPIs

Background and Specific Skills

• 7+ years in social media management or content marketing, ideally within media, advertising, technology, or publishing
• Strong understanding of LinkedIn and other platforms where advertisers and industry stakeholders are active
• Sharp creative judgment and a track record of finding unexpected, culturally resonant angles for a story
• Proven experience building and executing multi-channel social strategies that support brand and product narratives

Generally, Netflix's compensation structure consists solely of an annual salary; there are no bonuses. Employees choose each year how much of their compensation they want in salary versus stock options. The range for this role is $177,000 to $306,000, based on job family, background, skills, and experience. Netflix provides comprehensive benefits including health plans, a 401(k) plan with employer match, a stock option program, and flexible time off. Netflix is an equal opportunity employer.