Social & Influencer Strategist

Digital Natives is a social-first creative agency putting brands at the centre of attention. Based in East London, our rapidly growing team works together to create best-in-class campaigns for global brands, covering FMCG, beauty, food & beverage and technology. 

The Role

The Social & Influencer Strategist is a senior role within our Creative Strategy Department, designed for someone who is analytically curious, culturally switched-on and excited by how ideas perform in the real world. You'll help shape the social and influencer strategy, then lead the work that brings it to life, owning both sides of our social presence: the organic strategy that builds our clients’ brands on social, and the creator partnerships that extend their reach. Reporting into the Strategy Lead, you’ll oversee and manage the creation and delivery of strategies across a range of clients, workstreams and projects – from campaigns and calendars to influencer and creator activity. Leading the KPIs and reporting for your clients, you’ll push to further understand learnings in order to inform and optimise the on-going performance of our clients’ social activity.

Key Responsibilities include:

Reporting, Insight & Performance

• Own the collection, organisation and interpretation of social and campaign data
• Build clear, well-structured reports combining quantitative performance and qualitative insight
• Build and track KPIs, OKRs and benchmarks across social and influencer, highlighting what’s working, what’s not, and why
• Turn performance data into actionable recommendations for creative, social and strategy teams
• Own ongoing optimisation across retainers

Strategy Development 

• Interrogate the brief and distill client brands, audiences and business challenges.
• Develop social-first strategies, creative territories and write compelling creative briefs
• Brief creatives with clear insight, audience understanding and cultural context
• Present strategy and results to clients and internal stakeholders with confidence
• Act as the go-to voice on the platforms: advise clients and internal teams on what's changing and what it means for social strategy.

Influencer Strategy

• Apply strategy into influencer output, ensuring activity aligns with campaign objectives, creative vision, and platform best practice through clear recommendations, influencer selections, and campaign inputs.
• Tie influencer and creator activity back to broader social and brand strategy, not just one-off deliverables.
• Identify trends and behaviours across culture, consumers, creators, and competitors to uncover strategic influencer opportunities. 

Creative & Social Collaboration

• Work closely with Creative and Social teams to ensure ideas are strategically grounded and performance-aware.
• Guide and oversee organic content planning and calendars (inclusive of creator content), working with creative/content teams to keep output sharp, consistent and ensure work remains on-brief, insight-led and aligned to platform behaviours.
• Support the development of organic calendars, content systems and campaign structure

What We’re Looking For

• 4+ years’ experience in an agency, marketing, social, digital or related role
• Comfortable working with data, spreadsheets and dashboards
• Clear, confident written communication skills
• Highly organised with strong attention to detail
• Solid, current knowledge of how major platforms work – algorithms, formats, culture, and what actually drives engagement.
• A track record of building social strategy that moved the needle against client objectives.
• A collaborative mindset - you enjoy working with creatives, not just alongside them.
• Comfortable in a fast-paced, evolving agency environment
• Experience managing or mentoring junior team members 
• Comfort presenting strategy and results to clients and internal teams
• Ability to manage multiple projects simultaneously
• Familiarity with social listening/analytics and influencer platforms (e.g., Brandwatch, CreatorIQ).
• A strong understanding of paid media, organic social and creator ecosystems. 

Working at Digital Natives

• Hybrid working: 3 days in office (Tues–Thurs), 2 days WFH
• 25 days of holiday, plus bank holidays
• Additional personal day of leave each year
• Summer working hours
• Regular team socials
• Internal & external training and development programmes
• Private Medical Insurance & wellbeing perks (Vitality)
• Cycle to work scheme
• Flexible pension plan
• Salary 40 - 50K