Social Content Lead

About Genflow:

We are the world’s leading creator monetisation agency. We do everything from building brands with creators, launch digital platforms and work with the world's biggest brands. Our creators include Logan Paul, Iman Gadzhi, Grace Beverley, Mike Thurston, Leana Deeb, Chris Williamson and many others. 

We are a fast-growing, ambitious company (team is a 100+ with global offices) that has achieved so much already, but knows there is still so much more opportunity to go after, which is why we are building out our high-performing team. 

Learn about Genflow

See Genflow Socials

About the role:

It is time for Genflow to start talking about what we do.

We are hiring a Social Content Lead to sit at the centre of our content and marketing. Everything we do comes through you. When we launch a new product with a client, sign a new creator, close a big deal or run an event, you take the key message, work out how to tell it on each platform and get it out to the world across Genflow's channels and our leadership's channels.

You will own Genflow's social channels and promote everything we do. You will stay close to our commercial team day to day, so you always know what is happening and can plan content around it. You will also build a network of content creators on the ground, so whenever the Genflow team is at an event or a launch, the content is captured and posted.

This is a senior role, but a hands-on one. You will set the direction and you will also do the work yourself: write it, shoot it, edit it and post it. Once you are in, we will build a team around you, including an editor, a content executive and a copywriter.

The goal is simple. Show the world what Genflow does, build the brand and help grow the business.

https://www.instagram.com/genflow_/?hl=en

Responsibilities:

• Own Genflow's social channels: strategy, calendar, posting and results, with Instagram and LinkedIn as the focus.
• Stay close to our commercial and exec teams day to day, and plan content around what is coming up.
• Turn every launch into a campaign across Genflow's channels and our leadership's LinkedIn, aligned with PR.
• Plan, shoot, edit and post content yourself, including quick edits in app or CapCut.
• Build a network of content creators who capture UGC-style content at events, so every moment gets captured and posted.
• Get our people on camera with behind-the-scenes content, so the brand has more faces and personality.
• Coordinate LinkedIn posting for our leadership team and work with our CEO on his content.
• Set the look and feel of the Genflow brand on social.
• Hire and lead team around you; editor, copywriter, social exec as we grow.
• Track reach, engagement, followers and inbound leads, and double down on what works.

About you:

• 5+ years in social, content or brand marketing, in-house or at an agency running campaigns/
• You have taken a launch or campaign, found the message and got it out across several platforms, and you can show us.
• You know the industry and can tell instantly what works on each platform.
• A strong eye for aesthetic and brand.
• Senior enough to work with an exec team, and still happy to do the work yourself.
• Organised, fast and focused on results.

Nice to have:

• Experience in the creator economy, a talent agency or media.
• Experience building a founder's personal brand.
• Experience managing editors, UGC creators or freelancers.