Social Commerce Executive

TikTok Shop / Social Commerce Executive 

Location: Applied Nutrition HQ, Knowsley, Liverpool (on-site) 

Working pattern: Full time, Monday to Friday 

Department: Social Commerce / Marketing 

Level: Junior / Executive 

About Applied Nutrition 

Applied Nutrition is a global, London Stock Exchange-listed sports nutrition, health and wellness business, headquartered in Knowsley, Liverpool. We develop, manufacture and market innovative products across performance nutrition, everyday health and wellbeing, with distribution in more than 100 countries. Our ambition is to become the world’s most trusted and innovative sports nutrition, health and wellness brand. 

Role Purpose 

Support profitable growth of Applied Nutrition’s TikTok Shop activity through creator affiliates, in-platform paid campaigns and strong day-to-day trading execution. 

Key Responsibilities 

Affiliate & Creator Growth 

• Recruit, onboard and nurture TikTok Shop affiliate creators, from emerging creators to established partners. 
• Manage product seeding, creator outreach, follow-ups, samples and affiliate communications. 
• Track creator output, content quality, sales contribution and commission performance; identify opportunities to scale successful partners. 

TikTok Shop & Paid Activity 

• Support the setup, monitoring and optimisation of TikTok Shop Ads and in-platform promotional activity within agreed budgets. 
• Coordinate product selection, offers, vouchers, campaign calendars and LIVE shopping support with ecommerce and content teams. 
• Monitor product listings, stock availability, pricing, promotional accuracy and shop merchandising, escalating issues quickly. 

Reporting & Collaboration 

• Produce weekly reporting on GMV, orders, affiliate-attributed sales, ad spend, ROAS, conversion and creator productivity. 
• Use performance insights to recommend new creators, content angles and campaign tests. 
• Work closely with social, influencer, ecommerce, creative and customer service teams to deliver joined-up activity. 

What Success Looks Like 

• TikTok Shop GMV and order growth against agreed targets. 
• Affiliate recruitment, activation rate and creator-attributed revenue. 
• Paid campaign ROAS and efficient use of budget. 
• Accurate campaign delivery and reliable weekly reporting. 

Essential Experience & Skills 

• Some experience in social media, ecommerce, creator partnerships or digital marketing, including internships or placements. 
• Strong interest in TikTok trends, creator-led selling and social commerce. 
• Strong interest in sports nutrition. 
• Numerate, organised and confident using spreadsheets to monitor performance. 
• Excellent communication, attention to detail and willingness to learn. 

Desirable Experience 

• Experience using TikTok Shop Seller Centre, Affiliate Centre or TikTok Ads Manager. 
• Experience in a consumer, beauty, fitness or nutrition brand. 

Benefits 

• Supportive, ambitious and collaborative team 
• 50% discount on Applied Nutrition products 
• On-site parking 
• Free nutrition products in the office