Social Commerce Coordinator

About Böhme

Böhme is a fashion brand focused on helping women feel confident through elevated everyday style. Our marketing team moves quickly, creates engaging content, and collaborates across creative, social, and e-commerce to bring the brand to life.

We're looking for a TikTok Shop Coordinator to own and grow our TikTok Shop presence through product merchandising, live selling, creator partnerships, and strategic content execution.

Position Overview

The TikTok Shop Coordinator is responsible for the day-to-day management and growth of Böhme's TikTok Shop. This role combines e-commerce, social media, influencer marketing, and live selling to create a seamless shopping experience while driving revenue through the platform.

The ideal candidate understands TikTok trends, enjoys working with creators, is highly organized, and is excited to test new ways to grow the business.

Key Responsibilities

TikTok Shop Management

• Manage the day-to-day operations of TikTok Shop
• Maintain product listings, inventory, pricing, and product availability
• Optimize product pages for conversion
• Coordinate product launches, promotions, and seasonal campaigns
• Monitor shop performance and identify opportunities for growth

TikTok Lives + Auctions

• Plan, schedule, and coordinate TikTok Live events
• Host or assist in hosting TikTok Lives focused on driving sales
• Coordinate product selections, promotions, and live selling strategy
• Track Live performance and continuously improve results
• Manage shipping of live auction orders

Creator & Affiliate Management

• Recruit and onboard TikTok Shop affiliates and creators
• Build and maintain relationships with creators
• Coordinate product gifting and affiliate campaigns
• Track creator performance, commissions, and sales
• Identify opportunities to scale top-performing partnerships

Content & Marketing Collaboration

• Partner with the social media and creative teams to develop TikTok Shop content
• Ensure products featured in content are available and merchandised correctly
• Support campaign planning around product launches and promotions
• Stay current on TikTok trends, platform updates, and new shopping features

Reporting & Optimization

• Monitor sales, conversion rate, affiliate performance, and key KPIs
• Prepare regular performance reports
• Recommend new strategies to improve revenue and engagement

Qualifications

• Minimum 1 year of hands-on experience managing TikTok Shop
• Proven experience setting up and maintaining TikTok Shop, including product listings, integrations, and inventory management
• Experience planning, hosting, or supporting TikTok Lives with a focus on driving sales
• Familiarity with TikTok Shop affiliate programs, creator partnerships, and commission structures
• Strong understanding of TikTok trends, content strategy, and social commerce
• Excellent organization, communication, and project management skills
• Comfortable working in a fast-paced environment
• Data-driven mindset with the ability to analyze performance and optimize results

Preferred Qualifications

• Fashion or retail e-commerce experience
• Experience creating short-form video content
• Shopify experience
• Experience with influencer or affiliate marketing