Senior Social Media Manager

Summary

We’re looking for a Senior Social Media Manager to lead how the National Trust engages with millions of people through social media. As an experienced digital leader, you’ll shape and deliver our social media strategy, ensuring we connect with audiences in the platforms and digital spaces they choose to be in. Leading a talented team of social media specialists, you'll create innovative content and integrated campaigns that build meaningful relationships, grow engagement, inspire action and generate support for our cause. You'll play a key role in strengthening our presence, reputation and impact online, while providing expert advice and support across the organisation, from senior leaders to regional and property teams.

What It's Like To Work Here

You'll join the Communications & Media team within our Communications & Fundraising Directorate, working closely with colleagues across fundraising, campaigns, communications, regions and properties. In this collaborative role, you'll work across teams to develop creative campaigns, engage audiences through digital storytelling and champion the role of social media in achieving our strategic goals. As a senior leader, you'll provide guidance and support to colleagues across while helping shape new approaches that engage current and future supporters.

As this is a national role, there is flexibility on your contractual place of work with the need to travel to our head office in Swindon from time to time. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week.

What You'll Be Doing

You'll lead and develop our social media team, creating an inclusive environment where people can thrive and develop new skills. You'll champion emerging trends, use audience insight and behavioural data to inform decisions, and ensure our activity delivers measurable outcomes that support fundraising, advocacy and engagement goals.

You'll work with senior leaders to shape and champion our social media strategy, ensuring it connects our content to organisational priorities. Working across multiple channels, you'll oversee the creation of bold, creative and innovative campaigns that inspire audiences and encourage deeper engagement with our cause.

Who We're Looking For

You’ll bring a broad range of the following knowledge, skills and experience, shaped by different roles, sectors or career paths, and the judgment to apply them effectively at scale;

• Experience leading inclusive teams and creating environments where people feel valued, supported and able to perform at their best.
• Digital content leader with sound knowledge of usability, accessibility and user-experience best practice.
• Ability to build strong, collaborative working relationships with senior stakeholders internally and externally, including strong influencing and negotiating skills.
• Proven experience creating and leading the delivery of high performing social media strategies in large and complex organisations.
• Leadership and performance management skills including the ability to lead teams through change.
• Experience of leading crisis management strategies across national social media platforms.

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places

Click here to find out more about the benefits we offer to support you.

National Trust place: Heelis, Kemble Drive, Swindon, SN2 2NA

Requirements: Compliance Eligibility to Work in the UK

Additional information

Closing Date: 01 November 2026

Interview Date: 1st stage interview - 10 & 11 November, 2nd stage interview - 16 or 17 November.

To apply for this vacancy simply click the 'apply' button in the top right hand side of the page.

If you need any help with your application, i.e. due to technical difficulties, please call us on 0370 240 0274 or email us at recruitmentenquiries@nationaltrust.org.uk

If you require an adjustment to the application process, for example due to disability or medical condition, please call us on 0370 240 0274 or email us at adjustments@nationaltrustjobs.org.uk and we'll support you as best as we can. For examples of how, please see our supporting you page.

Equal Opportunities Statement

The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here.

Safeguarding Statement

The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.