Senior Social Media Executive

We’re looking for a highly creative, trend led Senior Social Media Executive to join our client, a leading travel industry specialist based in Chester.

Working closely with the Head of Social, the successful candidate will work across our client’s socials, planning and executing their growing social channels, taking ownership of content strategy via organic and paid channels through Meta and TikTok, whilst working closely with the wider social media team to promote commercial offers.

You’ll have a strong understanding of content that performs, having a sharp eye for social trends, and the ability to turn brand messaging into engaging, platform native storytelling. The role is carried out in support of the overall marketing strategy and goals. This involves closely liaising with the communications and product managers to ensure content is social first and in keeping with their brand identity, along with KPIs for driving traffic to the website and increase sales.

Previous experience in a Social Media role on socials, at a PR / Content / Media agency or brand is essential for the role, ideally along with a good understanding of the travel sector/travel industry experience.

In return, our client can offer a competitive salary up to £37.5k plus excellent benefits. This is a Mon – Fri 9am – 5.30pm role with one day per week from home.

If this role is of interest to you, please apply online.

Role of Senior Social Media Executive:

• Work closely with the Head of Social to implement the social strategy
• Plan, build, schedule and approve social campaigns across multiple brands
• Design, build and optimise complex paid social campaigns across multiple brands and channels
• Take ownership of weekly/monthly performance reporting and ad-hoc business reports for paid activity
• Support the management of the monthly Social Media campaign calendar, ensuring activity aligns with trading priorities
• Ensure all communications follow brand tone of voice and guidelines
• Monitor and report on content performance, identifying optimisation opportunities
• Use reporting tools such as Google Analytics, Meta and TikTok platform analytics to analyse performance metrics and consumer behaviour
• Produce regular performance reports, comparing results against competitors and sharing insights with relevant stakeholders
• Oversee social styling, and creative social direction where needed
• Work with the Head of Brand on the Influencer campaigns across the business
• Test and iterate content formats based on previous learnings
• Build and help strategize a YouTube content plan for key performing brands across the group

Skills required for the role:

• Minimum of 3 years of experience in a Social Media role on socials, at a PR / Content / Media agency or brand
• Comfortable engaging with stakeholders at varying levels of seniority
• Good analytical understanding to organise and interpret data. Proficient in Microsoft Office and basic understanding of Google Analytics as well as Hootsuite, Meta Business Suite, Meta Ad Centre and TikTok Business Suite
• Confident presenting and featuring in content where appropriate, acting as a credible and authentic face of the brand
• Experience in creating social media proposals across BAU and campaigns
• Strong organisational and project management skills
• Creative thinker with demonstrable examples of high performing content
• Understanding of core social media trends
• Strong eye for visual detail and styling
• Managerial experience

If you’re interested in learning more about this Senior Social Media Executive role, please press the apply online button now!

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