Senior Social and Influencer Executive

Pretty You is an evolving British lifestyle brand built around a simple belief: how you feel at home matters. Designed by women, for women, our collections bring together craftsmanship, wellbeing and considered design to celebrate everyday living. We champion comfort, confidence and slowing down, creating versatile pieces to be worn in and out, inspired by the natural world. With quality, longevity and more considered ways of creating at our heart, we’re entering an exciting new chapter following our brand repositioning and rebrand. We have ambitious plans to expand and shape the future of Pretty You. As a small, close-knit team, we’re looking for proactive, ambitious people who thrive on change and want to help build a growing brand.

This is an opportunity to take ownership, bring fresh thinking and make a genuine impact.

About the Job

We’re looking for a Senior Social & Influencer Executive to help shape the next chapter of Pretty You.

Social media and creator marketing will play a key role in building awareness, expressing our evolving brand identity and connecting with new audiences. Working closely with the Senior Brand Marketing & PR Manager and Creative Brand Director, you’ll own our day-to-day social presence while helping develop our wider social and influencer strategy.

This is a hands-on role for someone who combines creative instinct with strategic thinking. You’ll develop ideas, create content, build meaningful creator relationships and analyse performance, always looking for ways to make our activity more effective and distinctive.

As a growing business, we’re looking for someone curious, proactive and commercially minded, with the confidence to challenge the expected and turn ideas into action. You’ll have the freedom to shape our approach, make a tangible impact and grow alongside the brand.

Key Responsibilities

Social Media Strategy and Growth

• Contribute to the development and delivery of our social strategy, aligning activity with brand positioning, marketing priorities and business objectives.
• Own the day-to-day management and growth of Instagram, TikTok, Facebook, YouTube, LinkedIn and Pinterest.
• Develop platform-specific content plans balancing brand storytelling, community engagement, audience growth and commercial opportunities.
• Identify opportunities to increase reach and engagement, strengthen our position in the premium fashion and lifestyle space, and stay ahead of emerging platforms, cultural moments, trends and competitor activity.
• Evaluate channel performance, challenge existing approaches and recommend improvements.

Influencer Marketing

• Help develop and deliver our influencer strategy, building a network of creators aligned with our brand identity, values and commercial objectives.
• Research and engage relevant influencers, content creators, stylists and brand advocates to introduce Pretty You to new audiences.
• Build and maintain a considered creator roster, balancing long-term ambassadors, organic gifting and performance-led paid partnerships.
• Manage collaborations from outreach and relationship building through to briefing, gifting, content delivery, usage rights and reporting.
• Develop authentic, distinctive creative concepts for partnerships and personalised gifting experiences that maximise organic advocacy and brand visibility.
• Coordinate paid collaborations, supporting negotiations, briefing, contracts, usage rights and wider content amplification.
• Work with ecommerce and marketing teams to align creator activity with launches, campaigns and commercial priorities.
• Evaluate performance across reach, engagement, content quality, traffic and revenue where trackable, using insights to inform future partnerships.
• Identify opportunities to repurpose creator content across owned channels and wider marketing activity, ensuring permissions are in place.

Content Creation

• Create compelling, social-first content that brings the Pretty You brand world to life and resonates with our audience.
• Capture, edit and publish high-quality short-form video, photography, Reels, TikToks, Stories and behind-the-scenes content.
• Develop creative concepts and recurring formats that build brand recognition and give audiences a reason to engage.
• Balance elevated, editorial storytelling with relatable, culturally relevant content that feels native to each platform.
• Attend shoots, events, activations and brand moments to capture timely content and identify opportunities for real-time engagement.
• Write engaging social copy and captions that reflect our tone of voice and strengthen our brand identity.
• Collaborate with internal teams and external creative partners to deliver consistent, high-quality content.
• Experiment with new formats and creative approaches, bringing fresh ideas to the table, and feel confident appearing on camera.
• Brief in social graphics with the creative team

Community and Relationship Building

• Develop an engaged community, building meaningful relationships with customers, creators and brand advocates.
• Manage comments, direct messages and customer interactions in a timely, considered and brand-appropriate manner.
• Monitor audience sentiment and feedback, sharing insights to inform content and wider marketing activity.
• Identify opportunities to encourage user-generated content, customer advocacy and ongoing community participation.

Performance, Reporting and Commercial Growth

• Monitor social and influencer performance across reach, impressions, engagement, audience growth, video views, traffic and conversion where available.
• Produce regular reports highlighting key findings, learnings and recommendations for weekly trade meetings.
• Use data and audience insights to inform content planning, creative testing, creator selection and future campaigns.
• Evaluate partnerships against defined objectives, balancing brand awareness and engagement with measurable commercial return.
• Identify opportunities to improve campaign effectiveness, optimise partnerships and maximise content value across channels.

Key Skills and Experience

• At least three years’ experience in social media, influencer marketing, content creation or a related role, ideally within fashion, beauty, wellness or lifestyle.
• Experience managing social channels and contributing to social strategy development.
• Strong understanding of Instagram and TikTok, including platform features, algorithms, audience behaviour and best practice.
• Understanding of influencer campaign management, including gifting, briefing, paid collaborations, usage rights and performance evaluation.
• Experience capturing and editing short-form video, with a strong eye for visual storytelling (you're confident being in front of the camera as well as behind it).
• Commercial awareness and an understanding of how social and influencer marketing drive customer acquisition, traffic and revenue.
• Excellent communication, copywriting and relationship management skills.

What we're looking for...

You’re creative, curious and ambitious, with a passion for social media and the creator landscape. You understand that successful social marketing goes beyond following trends or creating beautiful content. It requires a clear point of view, a deep understanding of your audience and the ability to connect creative decisions with meaningful outcomes.

You take initiative, bring ideas rather than waiting for direction and feel confident using insights to challenge assumptions. You’re equally comfortable developing a creative concept, building a new creator relationship, getting hands-on with content and analysing campaign results.

Most importantly, you’re excited to grow with a brand, take ownership and help shape the next chapter of Pretty You.

The Culture:

We’re a creative, strategic team united by a shared ambition to build a brand that delivers on its promises to customers. Joining us at this pivotal stage offers the opportunity to make a tangible impact, develop your strategic capabilities and progress as the business grows.

Benefits:

• 25 days’ holiday plus bank holidays
• Your birthday off
• Flexible hybrid working, including a work-from-home day and flexible hours to suit busy lives
• Early Friday finishes, because work-life balance matters
• Quarterly team socials
• Generous employee discount on our premium products
• Free parking, with a tram stop just metres away
• More benefits to be introduced soon!