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Senior Manager, Social Media Strategy and Content
Location: Salem, Massachusetts, United StatesPosted: Aug 7Category: Social Media & ContentCompany type: BrandApply route: Apply direct
Apply at sperling.Sperling is looking for a seasoned social media professional who can develop smart strategies, create compelling social media content, and build engaged communities for B2B and B2C brands. This individual serves as a strategic lead across client accounts, partnering with senior agency leaders and clients on social media strategies and platform-specific content programs. The role is available in the Salem, Atlanta, or Philadelphia offices.
What you will do
- Develop and execute social media strategies aligned with client goals and business objectives
- Manage community engagement across channels
- Create and oversee social media content, including platform-specific copy, content calendars, thought leadership, and brand storytelling
- Monitor social trends, audience insights, and competitive activity
- Collaborate with account, creative, PR, and digital teams on integrated campaigns
- Analyze performance and present strategies, results, and recommendations to clients and agency leadership
What they are looking for
- 6-8 years of social media, social content, or integrated communications experience, preferably in an agency
- Strong understanding of social media strategy, community management, analytics, and content development
- Exceptional writing, editing, and storytelling skills
- Experience managing client relationships and presenting to senior stakeholders
- Experience with tools such as Sprout Social, Hootsuite, and native platform analytics
- Experience with paid social, influencer programs, and short-form video is a plus
Sperling is a marketing company based in Salem, Massachusetts, and is part of Arketi Group, an integrated marketing and public relations agency with offices in Atlanta, Philadelphia, and Greater Boston.
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