Senior Manager, Social Media Strategy and Content

Sperling is looking for a seasoned social media professional who can develop smart strategies, create compelling social media content, and build engaged communities for B2B and B2C brands. This individual serves as a strategic lead across client accounts, partnering with senior agency leaders and clients on social media strategies and platform-specific content programs. The role is available in the Salem, Atlanta, or Philadelphia offices.

What you will do

• Develop and execute social media strategies aligned with client goals and business objectives
• Manage community engagement across channels
• Create and oversee social media content, including platform-specific copy, content calendars, thought leadership, and brand storytelling
• Monitor social trends, audience insights, and competitive activity
• Collaborate with account, creative, PR, and digital teams on integrated campaigns
• Analyze performance and present strategies, results, and recommendations to clients and agency leadership

What they are looking for

• 6-8 years of social media, social content, or integrated communications experience, preferably in an agency
• Strong understanding of social media strategy, community management, analytics, and content development
• Exceptional writing, editing, and storytelling skills
• Experience managing client relationships and presenting to senior stakeholders
• Experience with tools such as Sprout Social, Hootsuite, and native platform analytics
• Experience with paid social, influencer programs, and short-form video is a plus

Sperling is a marketing company based in Salem, Massachusetts, and is part of Arketi Group, an integrated marketing and public relations agency with offices in Atlanta, Philadelphia, and Greater Boston.