Senior Manager, Paid Social

T-Mobile operates a scaled, enterprise-grade paid social practice embedded within its in-house media organization. The Senior Manager, Paid Social is responsible for advancing this mature capability, driving performance innovation, operational rigor, and sustained competitive advantage at scale. The role oversees strategy, investment governance, experimentation, and talent development across major platforms (Meta, TikTok, Snap, LinkedIn, Pinterest, Reddit, and emerging ecosystems).

This position must be located in Bellevue, WA; Herndon, VA; or New York, NY. It is not a remote role: hybrid, at least 3 days a week in office.

Core Responsibilities

• Own enterprise paid social strategy across brand and performance objectives supporting the portfolio of T-Mobile brands and products.
• Drive performance against CPA, ROAS, contribution margin, and incremental lift targets, with structured testing across creative velocity, audience expansion, automation and bidding, and incrementality measurement.
• Oversee first-party data integration, conversion APIs, server-side tagging, and signal resilience strategies.
• Maintain disciplined budget management across significant paid social investment.
• Partner with Brand, Creative, Analytics, Finance, Organic Social, and Product, and influence upstream creative strategy with platform-native insights.
• Lead and develop a high-performing team of paid social managers and analysts.

Qualifications

• 7+ years of paid social experience, including leadership within a scaled in-house or enterprise environment.
• Bachelor's degree and 7 years of related work experience, or equivalent.
• Proven track record managing substantial paid social budgets with demonstrated incremental impact.
• Deep expertise across Meta, TikTok, Snap, LinkedIn, and emerging platforms.
• Strong command of incrementality testing, MMM alignment, and attribution frameworks.

Compensation: base pay range $110,800 to $200,000, with a 20% corporate bonus target.