Senior Influencer Marketing Executive

Company Description Idiotic Media is India’s leading tech-enabled influencer and meme marketing platform, built to execute brand campaigns at enterprise scale. The company leverages proprietary creator intelligence and a verified network of 165,000+ creators across Instagram, YouTube, Telegram, and X to move brands from brief to go-live in as little as seven days. With 1,000+ brands, 3,000+ campaigns, and 4.2 billion views delivered, Idiotic Media has established long-term partnerships with clients such as Flipkart, Xiaomi, Netflix, Bajaj Finance, Motorola, Lenskart, and AngelOne. In addition to influencer campaigns, the company owns and operates meme pages with 7M+ followers and a YouTube network with 1B+ views, providing unique high-engagement inventory. Idiotic Media is headquartered in Gurugram with operations in Mumbai.
Role Description The Senior Influencer Marketing Executive will lead end-to-end planning and execution of influencer and meme-led campaigns for a portfolio of brand clients. This full-time, on-site role in Gurugram involves identifying and onboarding creators, negotiating collaborations, and managing campaign workflows from briefing through content approvals to go-live. The individual will coordinate closely with brand teams and internal stakeholders, monitor campaign performance in real time, and optimize content distribution to meet KPIs. Responsibilities include building and maintaining strong creator and client relationships, ensuring timely reporting and insights, and contributing to strategy for new pitches and repeat business. The role also involves staying updated on platform trends and emerging creators to keep campaigns innovative and effective.
Qualifications

• Candidates should possess strong communication and interpersonal skills, including clear written and verbal communication and stakeholder management.
• Candidates should possess hands-on experience in influencer marketing and creator relationship management, including campaign planning and coordination.
• Candidates should possess skills in social media marketing and platform-specific content strategies across Instagram, YouTube, Telegram, and X.
• Candidates should possess abilities in public relations and client servicing, including reputation management and long-term account growth.
• Candidates should possess sales and negotiation skills for creator deals, project budgeting, and upselling campaign opportunities.
• Experience in digital marketing, performance tracking, and using analytics tools to report on campaign KPIs is beneficial.
• Background in marketing, communications, business, or a related field, with prior experience in agency or creator economy environments, is preferred.
• Ability to work in a fast-paced, data-driven environment with strong organizational skills and attention to detail.