Senior E-Commerce Manager: Paid Social (Performance Marketing)

Location: Beverly Hills, California, United StatesPosted: Aug 11Category: Social Media & ContentCompany type: BrandApply route: Apply direct

Apply at DNAM Brands

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly analytical, hands-on Senior E-Commerce Manager to drive the day-to-day execution of our digital commerce business while supporting long-term growth initiatives across our portfolio.

Reporting to the Director of E-Commerce, this role is responsible for managing the daily operations of our Shopify Plus ecosystem, optimizing the customer journey, executing merchandising strategies, supporting digital marketing initiatives, and driving revenue through data-informed decision making. The ideal candidate thrives in a fast-paced environment, enjoys rolling up their sleeves, and combines operational excellence with strong commercial instincts.

Responsibilities

E-Commerce Operations

Manage the day-to-day operations of all DNAM Brands Shopify Plus websites

Execute product launches, merchandising updates, collections, pricing, promotions, and seasonal campaigns

Maintain product catalogs, SKUs, product descriptions, imagery, inventory visibility, and content accuracy

Ensure all products, collections, and promotional content are launched accurately and on schedule

Perform regular quality assurance testing to maintain a seamless customer experience across desktop and mobile

Digital Merchandising & Customer Experience

Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery

Improve product detail pages (PDPs) through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies

Partner with Creative and Marketing teams to ensure brand consistency across all digital touchpoints

Continuously identify opportunities to improve conversion rate, average order value (AOV), and customer engagement

Performance Marketing Support

Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across:

Analytics & Reporting

Monitor daily website performance, traffic, sales, conversion rate, AOV, units per transaction (UPT), customer acquisition cost (CAC), and other key e-commerce KPIs

Build weekly and monthly reporting dashboards with actionable recommendations

Analyze customer behavior using GA4, Shopify Analytics, heat-maps, and other reporting tools

Identify trends, opportunities, and operational improvements that drive revenue growth

Shopify & Technology

Manage Shopify Plus administration, including themes, apps, integrations, merchandising tools, and backend configuration

Coordinate website enhancements with external development partners

Assist with testing and implementation of new features, functionality, and third-party applications

Help evaluate AI-powered commerce tools that improve personalization, merchandising, search, recommendations, and customer experience

Support website optimization for SEO, AI-driven search, and emerging digital commerce technologies

Social Commerce

Manage and optimize product catalogs for TikTok Shop, WhatNot, Instagram, and future social commerce channels

Coordinate inventory, merchandising, promotions, and product launches across social commerce platforms

Partner with Marketing on social commerce campaigns and promotional initiatives

Cross-Functional Collaboration

Work closely with Marketing, Operations, Inventory Planning, Customer Service, Creative, Finance, and Production teams to ensure alignment across all e-commerce initiatives

Coordinate launch calendars to ensure inventory, content, promotions, and fulfillment are synchronized

Partner with Customer Service to identify customer pain points and improve the overall shopping experience

Continuous Improvement

Identify opportunities to improve operational efficiency, merchandising workflows, and website performance

Stay current on Shopify Plus updates, e-commerce trends, AI innovations, consumer shopping behaviors, and competitive best practices

Recommend new tools, technologies, and processes that support scalable business growth

Qualifications

Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field

5+ years of experience managing e-commerce operations for a consumer, fashion, lifestyle, or DTC brand

Strong hands-on experience with Shopify or Shopify Plus

Experience managing merchandising, promotions, product launches, and digital storefronts

Working knowledge of:

Shopify Plus

Google Analytics 4 (GA4)

Google Tag Manager

Meta Commerce Manager

TikTok Shop

Klaviyo or similar email marketing platforms

SEO best practices

Strong understanding of ecommerce KPIs including:

Conversion Rate

Average Order Value (AOV)

Units Per Transaction (UPT)

Revenue

Customer Acquisition Cost (CAC)

Lifetime Value (LTV)

Excellent analytical and problem-solving skills with advanced Excel or Google Sheets proficiency

Experience working cross-functionally with marketing, creative, operations, and technology teams

Strong organizational skills with the ability to manage multiple projects simultaneously.

Excellent communication and project management abilities

Self-motivated, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment