Senior Director, New Business & Growth

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

Influential is seeking a Senior Director, New Business & Growth to lead complex creator-led pitches across Publicis Groupe. Pitch execution is the primary mandate: shaping strategy, orchestrating integrated teams, and delivering executive-ready responses. Secondary responsibilities include agency education, proactive business development, and platform and third-party partnership activation. This is currently an individual-contributor role with no direct reports.

Responsibilities

• Lead complex Tier 2 pursuits and major Tier 1 workstreams from intake through submission, presentation, decision, and handoff.
• Shape the creator-channel strategy, positioning, audience approach, creator roles, channel integration, and measurement narrative.
• Establish pitch governance, decision rights, milestones, review points, and escalation paths across cross-functional teams.
• Serve as the day-to-day strategic partner to agency growth leaders and translate their priorities into the right Influential support.
• Lead executive-ready pitch presentations, working sessions, and rehearsals with clarity and confidence.
• Maintain portfolio visibility across pipeline, resourcing, pitch quality, and win/loss learning.
• Design and deliver agency education sessions that improve creator-channel fluency and generate future demand.
• Develop proactive growth ideas for priority agencies and clients.
• Identify, shape, and activate platform or third-party partnerships that strengthen pitch solutions and market differentiation.

Qualifications

• 9+ years of experience in advertising, marketing, influencer marketing, social, media, strategy, business development, or a related field.
• Demonstrated success leading complex RFI/RFP responses, integrated pitches, and senior stakeholder workstreams.
• Strong knowledge of creator marketing and its intersection with media, audience intelligence, commerce, culture, and measurement.
• Excellent executive storytelling, facilitation, problem-solving, and cross-functional leadership skills.
• Ability to influence outcomes in a matrixed environment without direct reports.
• Experience with Salesforce and pipeline reporting preferred.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.